Uniti Atom ........ again,anyone has any information..?

Atom,end of May,have maybe anyone heard anything about  when they shall leave Salisbury.

I give my son the Uniti Atom for Christmas,he start to feel a little angry right now.Wonder where it is, as I also do .

Original Post
Stevee_S posted:

My UK dealer rang me at the beginning of last week and told me that they are now expecting to receive the first units in June, which part of June he wasn't sure. 

Oh,shit.....the story about the Atom never stops.If my son is lucky he can have the Atom next Christmas.

Thank's for the information .

I'm sure they do care. It's very obvious that they have faced unexpected technical difficulties in getting the boxes ready for sale, otherwise they wouldn't have launched them so far ahead of them actually being available. 

In my opinion they'd be far better reverting to the previous practice of just launching things when they are ready, rather than having a big fanfare with silly taster videos and then catching a cold when things don't go quite to plan. 

Agree with all your points.....

But better to be transparent and communicate with your customers, even if the news is nothing....folk are fickle sorts, especially  the impatient types.... (Me) and brand loyalty can slowly fade.

They did start a thread here, that they said they would update weekly.....that stopped two months ago!?

nbpf posted:
joerand posted:

Different strokes for different folks, but as gifting goes I'd rather be Peder's son .

I am not sure, it very much depends on the pyjamas and, of course, on the books!

At the moment, the guy who received the PJ's and book is on to a winner...At least he got a gift

In all honesty, that's what I am thinking right now:

1. I prefer to be late but refined. That launch was a disaster 

2. They have no excuse on how bad their launch and testing protocol is...that's bad planning of the highest order. I know what I am talking about as I manage programmes for a living...there is late and there is screw up...

3. Naim coms is very very poor and again, no excuse. They will pay for it in customer experience and perception. This is a good example of consequence. A good comm could have offset some of the damage from 2

4. I am not sure I want the atom anymore and naim better find a clever way at launch to make us forget this blunder...naim marketing and pricing department, please take notice 

this post could appear hard but it is really factual. The brand is surfing on previous goodwill and a fanbase (me included). However, there are limits and they are very very close 

 

so please naim, get your act together and remember that a brand is nothing without customers. Treat them well and everything will fall in place. Cheers 

I have an appointment to listen to the new Unitis on 23rd June, my dealer's promised to ring if he gets told the demo units will slip. I might ring him today just to check. I want a second system for the upstairs lounge to have good sound while having the better views over the valley, and a Nova (or Atom) would fit nicely with the NDX and the Qbs. But like everyone else, the wait is draining enthusiasm, although I still have the day off work, a 10am start, and a List of speakers to try with the Unitis. ��

Dear All

Apologies for any lack of information, not good enough and I will try to ensure we post more frequently as you deserve.

I would like to update you on our progress with the new Uniti players and shipping dates for Uniti Atom.  I am very pleased to say that the final areas of the project are coming together well.  Hardware work is now complete, the units are sounding fantastic and we are filling shelves here at Naim HQ with Uniti Atoms ready for programming.  We are in the process of final software testing and our certifications work is nearly complete.

This extensive work has involved the biggest beta test that Naim has ever undertaken, with beta units distributed in all our key markets to ensure that we have the most comprehensive feedback possible on every aspect of the user experience.  You may have seen some of the fantastic press coverage and reviews we have already received for the new range, this week we are showcasing at the Munich High-End Show.  Maybe see some of you here?

We are on track to start shipping Uniti Atom will end of May pending final certifications from Google, with the majority of orders leaving the factory in June, so we are close.

Thank you for your patience and understanding - we are nearly there and are looking forward to shipping your Uniti Atoms built to the high standard you expect from Naim.  

Again, sorry for lack of updates

Kindest regards

Ryan

Tastiehastie77 posted:
nbpf posted:
joerand posted:

Different strokes for different folks, but as gifting goes I'd rather be Peder's son .

I am not sure, it very much depends on the pyjamas and, of course, on the books!

At the moment, the guy who received the PJ's and book is on to a winner...At least he got a gift

..... Agree,he's got the gift .

Ryan Latham posted:

Dear All

Apologies for any lack of information, not good enough and I will try to ensure we post more frequently as you deserve.

 

We are on track to start shipping Uniti Atom will end of May pending final certifications from Google, with the majority of orders leaving the factory in June, so we are close.

 

 

Kindest regards

Ryan

Sounds GREAT.

Ryan,information is ALL,don't forget that in the future.

Maybe my son can look forward for a midsommer-gift .

Ryan Latham posted:

Dear All

Apologies for any lack of information, not good enough and I will try to ensure we post more frequently as you deserve.

I would like to update you on our progress with the new Uniti players and shipping dates for Uniti Atom.  I am very pleased to say that the final areas of the project are coming together well.  Hardware work is now complete, the units are sounding fantastic and we are filling shelves here at Naim HQ with Uniti Atoms ready for programming.  We are in the process of final software testing and our certifications work is nearly complete.

This extensive work has involved the biggest beta test that Naim has ever undertaken, with beta units distributed in all our key markets to ensure that we have the most comprehensive feedback possible on every aspect of the user experience.  You may have seen some of the fantastic press coverage and reviews we have already received for the new range, this week we are showcasing at the Munich High-End Show.  Maybe see some of you here?

We are on track to start shipping Uniti Atom will end of May pending final certifications from Google, with the majority of orders leaving the factory in June, so we are close.

Thank you for your patience and understanding - we are nearly there and are looking forward to shipping your Uniti Atoms built to the high standard you expect from Naim.  

Again, sorry for lack of updates

Kindest regards

Ryan

No seen plenty of press coverage but no reviews for anything other than the Core. Care to share some links of the reviews as I can't find any.

Thanks

Sam

Nigel, I think that's a little unfair; Naim conceded some weeks back that they needed to improve their progress communication on here and ensure a weekly update on the thread in question and that's exactly what they have done.  Hardly "try hard for a week, then go back to being hopeless again" from where I'm looking, or maybe you haven't been following the updates?

I have to agree with HH really........But then, none of this is exactly new with Naim, is it – it's just a particularly bad (and perhaps the worst) example......In the 15-20 years or so I've been familiar and purchasing the brand, there's always been a whiff of arrogance in their communications (or lack of) and as for 'late' product launches, again, you'll find many a wry joke on the forums throughout the years regarding which month or year – I'm not sure it's the Gregorian calendar that Naim use in their diaries at HQ, that's for sure...

Heck, I'm still waiting for the promised 1080p Scaler card for my DVD5....!  And I can certainly say the comms were no better through those AV days...!

Someone in another thread speculated things have got worse since the merger – I have tended to think the same of late, despite some of the brilliant products that have come to market since that time....or, is it that they have their heads and hands full of mu-so (I admit, I own two of them)....Many will argue the existence and success of the mu-so does the 'halo' thing and bring new customers into the fold (true, and good...) but my personal concern was that it would effectively be Naim's iPhone/iMac moment....(as a long-term professional Mac user, who knew and used the 'niche' brand back in the day when they were weeks away from bankruptcy, pre Jobs return, pre 'i'anything, I feel I can legitimately be considered a loyal customer that has seen that company grow, develop and change.....and I can also certainly attest, as a 'pro' user, to the reality these days of feeling marginalised and ignored by Apple's product priorities – I can't actually remember the last proper power machine with real word professional needs and requirements that Apple has released: The 'current' MacPro, languishing without updates for 5 years, certainly isn't it.......Year on year, it's all iPhones, pads and nice looking laptops without any useful ports) ........Naim, thankfully in my view, are certainly not at this point – as is often pointed out, the Statement and continued existence (though ageing) of the Classic line show this – but, personally, I do feel it's a concern......

I have zero doubt the new Uniti range will sound superb – sonically Naim do their thing and they rarely, if ever, disappoint...Just perhaps a couple of flavours of sound and corresponding price points here and there. How well they function, if they are full of software/firmware, remains to be seen....I must admit to being slightly wary of Naim boxes that rely heavily on programmed software within – It was AV, unusually, that actually brought me seriously to Naim, that audiophile and 'live' sound pedigree a strong attraction to me for AV replay, but I'm sure many of us who own (or did) a DVD5, AV2 or, drum roll, a n-Vi (!) will recall all those 'gremlins' and can relate to such wariness......Naim very sadly killed their AV products, but at the time it was often speculated that all the software & 'electronic' sides of the product type were simply too much for Naim...and that the ever changing and evolving standards of the market was just something they didn't want to (or couldn't) continue with – hence no BD player or AV3 etc and then the discontinuation of the whole product area. Slightly ironic then, that it seems to be 'certification issues' that have delayed their whole Uniti range of Hi-Fi products for nearly a year......

I do feel for everyone waiting for these Uniti products, especially with deposits involved etc. Very early I put my money down for a Core, and although even that was months late, thankfully it was the first of the new Uniti range to reach market – I say 'thankfully' in the context that at least I haven't had to wait the best part of a year to learn it was a disappointing product (IMHO, a 'dumbed down" product) and in all likelihood, unless the software engineers suddenly pull their fingers out (or are allowed to), one that's not for me.....So, 1 lost sale – naturally, no big deal in the grand scheme of things.....And, apparently, Naim seem happy there 'are plenty of Core boxes out there...' (hmmm) ..........BUT, the whole situation with the Uniti 'launch', the reasons, the way it's been handled, the lack of comms (until very recently, and even then...), the release of the arguably half-baked Core, the lack of 'straight' responses to its perceived shortcomings along with the slow development of updates/fixes (that should have been there from the start) to the ones that at least have been acknowledged – all of this, for me, builds a rather damaging image.....and, with all of it, I can't but help feel something is awry here.

There are some very interesting recent comments in the other 'Atom Delayed' thread....One of which mentions 'Brand damage' – I have to say, I'm feeling the same. Which saddens me. As I've said elsewhere, I stopped my Core order (and to be open and honest, I presumed I'd convert the deposit into something else and spring for a 'toy' in some other direction, say perhaps a 100 to go with my desktop DAC-V1 that I use with headphones whilst working, just for the sheer sake of it and that the money was already there etc...) but all of this current 'picture' has got me hovering, seriously hovering. I'm well aware I am but just one customer.....but, how many others have done the same, or are beginning to feel the same....or, have even already gone elsewhere.....? I know Naim are big enough and strong enough to shrug off a few lost sales, even from loyal fans, but is that the point....Brand identity – and loyalty – is everything these days, if it never wasn't. I am sure Naim, as a company, realise this. But does it concern them to hear something like the fact that one of the dealers I use (who shall remain firmly anonymous) described the situation with the Core as "pathetic" – As I re-read the sentence of his email, it certainly made me think.

Simple fact of the matter, Naim make sublime sounding products, especially when it comes to amplifiers, pre and sources. I am sure the Atom et al, when they do arrive, will sound great and most of the patiently waiting potential purchasers will finally be over the moon with their boxes.

But I do feel something has been tarnished and, lost here – quite frankly, for me, the PR dept should be taken outside and shot. Give the roles to the service/support dept, its high reputation well earned and extremely justified. Just my two pennies, but a little more listening, talking and, dare I say, transparency throughout would go a long long way with 'customers' and fans – old, present and new.........

I'm really nothing more than bang in the middle Classic series owner, with a now ageing NAC282 and various components (some a few years old, some brand new) that I would love to reshape and tweak to be my ideal HiFi & AV system (frustratingly some of which perhaps isn't possible now with what is available).....I would love to potentially own and reach the echelons of 552, the 'next' NDS, et al....If I'm honest, I perhaps never will be in a financial position unfortunately, unless I splurge an inheritance or seriously commit and save etc......But the thought and the loyalty has long been there to do so – and I know I could if I seriously wanted to. What more could a company want from its customers.  I'll say this though, for what it's worth – Even if I could tomorrow, I'd very very seriously think and consider it all, even have a look elsewhere......All in a way that I certainly wouldn't have before the last year.

If Naim can't give the respect to customers to be more open and honest with their timeframes or to come out of the shadows and even, as an example, make simple decisions and commitments to what metadata support they are going to activate, then really, I just wouldn't feel good about any of it which, for me anyway, is a big factor....I'd be barking mad to be throwing those sort of funds into something or someone I didn't feel good about or that felt tarnished to me. But that's just me.

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