feeling_zen posted:wenger2015 posted:Kevin-W posted:wenger2015 posted:
In my experience some reviews are paid for..... and some are not.
Is that 'experience' real-life, actually lived experience; or 'this bloke down the pub's friend of his neighbour's cousin's mate read about it on the internet' experience? Can you name names? I think everyone would be very interested in knowing more about the brands and title involved.
Shall I wait with bated breath, or not bother?
In my humble opinion it’s always best to just make up ones own mind.
I was told by a rep of a British brand that regularly gets 5 stars in What HiFi, that money does not change hands. However, they went on to admit that there is a clear relationship with ratings and how much face time they put in at the publication's offices, the fancy dinners they take staff to and how chummy in general they get with the publication staff and the fringe incentives they creatively come up with.
And no, the name of the brand cannot be pried out of me.
But I can think of some very large market positioning organisations in the Corporate space where exactly the same principle applies...