As I see it, it is horses for courses, the new items fitting certain parts of the market, and nothing whatsoever wrong with that. The only legitimacy to complaints about Naim's direction of travel would be if they stopped supplying/supporting other key hifi items such as the classic range, and there is nothing here to even hint that might be the case.
However, my question is in what way do the new items reimagine our music collections? They seem to simply provide different options for playing them. Could that just possibly have been marketing hype?