Posted on: 01 October 2004 by Mekon
Superb - A mate of mine is working on replicating this inattentional blindness study in the lab 20 feet from me right this minute.
quote:
PSYCHOLOGY
Daniel Simons of the University of Illinois at Urbana-Champaign and Christopher Chabris of Harvard University, for demonstrating that when people pay close attention to something, it's all too easy to overlook anything else -- even a man in a gorilla suit.
REFERENCE: "Gorillas in Our Midst," Daniel J. Simons and Christopher F. Chabris, vol. 28, Perception, 1999, pages 1059-74.
DEMO: <http://viscog.beckman.uiuc.edu/media/ig.html>
WHO ATTENDED THE IG NOBEL CEREMONY: Daniel Simons and Christopher Chabris.