Viral Cats
Posted by: Adam Meredith on 03 September 2004
Whoops - ballsed up subtle editing of the Cat thread.
The linked video was (reasonably) considered offensive by several forum memebers. Although it is not our role to censor we do have a duty of care. My intention was to post a warning, remove the automatic link and include the explanation below. Apologies for the more drastic action.
The video was a special effects construct. The offence being in the mind of the creator and beholder - rather than reality.
Additionally - if you have objections to postings - contact the moderators rather than taking your own offensive action, however upset you are.
As part of the launch campaign for the new Ford Sportka in June 2003, a dedicated website was developed around the creative idea of a spoof movie.
As part of the website, a suite of materials was proposed by the agency, Ogilvy, including two short videoclips to be made available for download. One of these, featuring a pigeon, was approved and is featured on the website. The agency creative team proposed a second video clip featuring a cat. This was specifically rejected by Ford and Ogilvy. The clip was not released, but has been leaked over the Internet.
We at Ford Motor Company find this unofficial "advertisement" totally unacceptable and reprehensible, and have briefed UK animal welfare organisations.
A full investigation has been ordered by Ford and Ogilvy to determine how this unapproved material found its way into the public domain.
The action in the video clip was totally computer generated, and we would like to assure customers that no animal was harmed in its making.
The linked video was (reasonably) considered offensive by several forum memebers. Although it is not our role to censor we do have a duty of care. My intention was to post a warning, remove the automatic link and include the explanation below. Apologies for the more drastic action.
The video was a special effects construct. The offence being in the mind of the creator and beholder - rather than reality.
Additionally - if you have objections to postings - contact the moderators rather than taking your own offensive action, however upset you are.
As part of the launch campaign for the new Ford Sportka in June 2003, a dedicated website was developed around the creative idea of a spoof movie.
As part of the website, a suite of materials was proposed by the agency, Ogilvy, including two short videoclips to be made available for download. One of these, featuring a pigeon, was approved and is featured on the website. The agency creative team proposed a second video clip featuring a cat. This was specifically rejected by Ford and Ogilvy. The clip was not released, but has been leaked over the Internet.
We at Ford Motor Company find this unofficial "advertisement" totally unacceptable and reprehensible, and have briefed UK animal welfare organisations.
A full investigation has been ordered by Ford and Ogilvy to determine how this unapproved material found its way into the public domain.
The action in the video clip was totally computer generated, and we would like to assure customers that no animal was harmed in its making.
OK. So hands up everybody who thought it was a real cat being decapitated. Good grief we're all adults here, most of us I suspect reasonably intelligent and well educated. We can tell it's only a joke. In bad taste perhaps but a joke nonetheless.
On a day when it's quite possible that 10s of Russian kids are going to die, worrying about a CG cat is frankly risible.
As you say Garyi, it's only a bit of fun, but yes cats do and should have rights. That doesn't make me like them any more though.
On a day when it's quite possible that 10s of Russian kids are going to die, worrying about a CG cat is frankly risible.
As you say Garyi, it's only a bit of fun, but yes cats do and should have rights. That doesn't make me like them any more though.
Christ raw nerve or what. I thought the video, known to anyone who has a life, as a hilarious spoof, would be amusing to all. As stated in the gone thread, we have cats from neighbours fowl (if shit is too strong for some, sorry) the area our children play in and destroy my wife’s favourite hobby (well one of hers but I don't want to offend anyone!) of her garden. They remain, to me, the equivalent of fluffy rats, a health hazard and no more. I've been shot down on here many times for my views, that’s life and ads to the mix of everything. Don’t get any Bill Hicks videos after he was recommended in the comedian thread.
Martin
Martin
so I don't suppose anyone has any good cat recipes then? 
quote:Surely 99.9% of ad guys make most of feel like that.
I wasn't offended except at the thought that some advertising guy had such low expectations of me.
BTW 72% of statistics are made up.
Howard
Perhaps Santa Claws can replace the vir(tu)al cat.
Tom
Cheers
Cheers
Howard (daddy to Snuggles Fluffy and Moggie) NOT!
Was anybody horrified with the ad that had a man bungie jump into a river and have his head bitten off " thats gonna hurt in the morning". I suppose it's OK as it's a human being not a poor defenceles bird killing shit machine.
Howard
Howard