FRAIM REVIEW

Afro

I have seen Isoblue when visiting Phonography.

It has, IMO, a very amuratish, hand made look about it. Its very convenient to use but it is nowhere near Fraim or Hutter in the appearance stakes.

Regards

Mick

Mick,

Are the Amuratish a sect within the Amish? I thought they were good with their hands. Perhaps they're just Amish who specialise in making walls.

Alex

Afro old chap

I would never wear a gold rolex......very naff.

Now personalished number plates are very, how shall we say, chic.......I have two of them.

Regards

Mick

We advertise often in the FT on Saturdays with great success. Many music titles, some lifestyle and boys mags and stacks of local stuff!

Just to get really noticed we would have to spend much much more or make a product that everybody would talk about. Now lets see............

I'd just like to add that I most wholeheartedly concur with Chris Thomas' comments.

The Fraim really is THAT good.

Regards

Pete.

Paul

Personally I've never bought the FT. Perhaps there are many Naim owners who do though. For myself, I buy the Sunday Sport.

Seriously, I have to say that I know many people well able to afford Naim equipment but who are totally unaware that 'specialist' hi-fi products even exist. These people don't buy the FT, they buy the Sun, along with MILLIONS of other people. It's the biggest selling paper in the UK.

The industry really does need to raise awareness among the masses of the quality hi-fi available, and I don't just mean Naim equipment. Although people on this forum prefer Naim over other manufacturers stuff, I'm sure everyone would agree that any decent system knocks spots off the type of thing you get in Dixons.

Brian

BD,

As far as I know, the consideration for advertising in papers goes this way :
In one hand, as a mag distribution goes higher, the price of the advertising goes higher too.
The manufacturer wants to earn as much as posible from the advertising - so if he advertises in a papaer that 1 million people are reading it, but the chance is that 1 or two will be interseted in the specific manufacturer product - then it is a bad deal.
On the other hand, if the manufacturer advertices in a mag with 100,000 readers only - but all of them have an interest in the manufacturer product - then it is a good advertising.
While thinking about advertising, a manufacturer tries to locate the potential buyers, then he tries to locate their habits - and one of them is what are the potential buyers reading - and that is the guide for advertising in newspapers.

Arye

Paul/Ayre

Fair enough.

I think a lot of the problem today with the way the masses perceive hi-fi was caused by the 'bigger' manufacturers mentioned previously. Let's face it, when CD was launched certain manufacturers DID advertise nationally to the masses, informing everyone that CD's could be spread with jam and still work and other total rubbish. They advertised that CD was 'perfect'. The masses interpret this as meaning that all CD systems sound the same, they must if it's perfect. This is why people don't even think about looking beyond the likes of Dixons etc. All they need is a kick up the arse to get them thinking about it. How the hell has the general public got the idea that B&O is a top flight hi-fi manufacturer?

It doesn't have to be left to Naim, I know they couldn't afford to do this alone. Isn't it possible for dealers and manufacturers to get together and organise something like this between them? Shouldn't the likes of BADA be doing this?
Showing my ignorance again but is Bang and Olufson (using them 'cos everyone does seem to have heard of them) able to spend more on advertising than the ENTIRE British Hi-Fi industry?

Brian

I've seen the cherry/metal, and the all black, now, how about black shelves with silver supports?

"Now personalished number plates are very, how shall we say, chic.......I have two of them."

Mick

Wouldn't it be illegal to have fewer than two number plates on your car?

Timo

There is not much vulgarity in trying to get closer to the music, unless I put on some zappa or an old Derick and Clive album. The Americans and Germans put the British into perspective when it comes to serious cash outlay on hi fi.