Naim Website

Posted by: Engelbert on 15 August 2010

Congratulations to all those at Naim who have worked on the new website.

I've just had another look at it - and note that there have been a number of enhancements since it was first launched.

In short, I think it looks pretty sharp and should appeal to most people. Notably, it's pretty easy to navigate.

I don't have any suggestions for further improvement but others may wish to make (sensible) suggestions on this thread........

Engelbert
Posted on: 15 August 2010 by Julian H
It's getting too much like the product range, trying to be all things to all men. It's a "me too" website, busy, mainstream and offputting. If it attracts the punters then I suppose thats all that matters, not my opinion.

Sometimes, however, less is more...
Posted on: 15 August 2010 by kuma
I absolutely hate it.

But then, I am not their target whom they are trying to appeal to.
Posted on: 15 August 2010 by rich46
quote:
Originally posted by kuma:
I absolutely hate it.

But then, I am not their target whom they are trying to appeal to.


me too .not sufficient information of new products and info/dates/progress . checking manuals is useful when a new product is out, but you need to read german
Posted on: 15 August 2010 by sector51
I agree with Kuma - the new site is a tragically failed attempt to really tell the Naim story, past and present.

* Product photos are wimpy, not enough of em and fall WAY flat. A HUGE missed opportunity.

* Naim history is truncated and mostly ignored. A few paragraphs and one photo of Julian - really? The best current management could do?

* Similar concerns about Product History (show photos of the old products!)

* Flash anywhere on an info site is always a bad idea....
Posted on: 15 August 2010 by Chris Dolan
I dislike it a little less now than when it first changed.
Posted on: 15 August 2010 by Aleg
It's agreat site. Really modern with a good ambiance.

Well focussed on the modern prospective client.

Maybe a bit off-putting for the stuffy CB-fetishist Big Grin Winker Razz
Posted on: 15 August 2010 by allthingsanalogue
Looks like the Linn website especially with the NAIM for Bentley, a bit like LINN for Aston Martin.

But then again everyone moaned about the old one so...

PS - just disassembled my computer keyboard and washed it in the dishwasher, less electronics and now it looks brand new!!!
Posted on: 16 August 2010 by King Size
Overall its not too bad but it does have the feel of something that isn't well thought out and is a little unfinished.

For example:
- Do they really need 24 separate links to the XS Series brochure?
- The awards and review section is s lost opportunity with very little information about the review or links to the relevant reviews.

There was one in particular that I was interested in - the Hi-Fi Choice review of the NAC152XS/NAP 155XS - unfortunately the pdf link didn't work. They solved the problem by removing all reference to the review from the site Frown
Posted on: 17 August 2010 by Mick P
Chaps

I think it is smart and modern looking and easy to navigate. It sells the company well.

Regards

Mick
Posted on: 17 August 2010 by Andrew Randle
It is smart, but the old one had a better UX.



Andrew Randle
Posted on: 17 August 2010 by ewemon
I actually like it. Easy to navigate and generally customer friendly.
Posted on: 17 August 2010 by kuma
Posted on: 18 August 2010 by jon h
Too much flash for my taste. Particular gripe is use of flash objects for static graphics. Thats just lazyness -- flash engine takes resources, and a static graphic file would be just fine. Also makes it hard to work with on the iphone and ipad, which are two devices which naim actually support with real applications!
Posted on: 22 August 2010 by Stephen Tate
I miss the virtual factry tour!