(UK) Why does Supermarket Wine always tastes awful?

Posted by: naim_nymph on 19 November 2009

Twenty five years ago I read a story in a newspaper (The Telegraph I think) about wine producers/exporters in Europe who believed that us Brits were so useless at appreciating a good wine they could send us any old crap in a bottle with a fancy château-de-plonk looking label on it, and UK wine drinkers would buy and drink it quite happily without knowing they're getting ripped off.

If you ask me it's true, and nothing much has changed except now it’s the whole world that sends us all their horrid wine that no one else would be daft enough to drink.

A few years ago I used to cat-sit at a friends house while they holidayed in France. They were nice kind folk who would always come back home to give me a few bottles of Red for my loyal efforts of looking after their cat, which was always a pleasure.
However, the wine they gave me was always duty-free from France, and it always tasted superb, I never wasted a drop. This wine often came with the same recognisable labels on that one could buy here in Blighty, but whenever I did purchase from the local supermarket it would not taste anywhere near as nice as the wine they purchased in France, and often the local supermarket wine tasted so yuk i would pour it away down my kitchen sink plug hole.

I usually buy a bottle of wine that costs between £4 - £9, occasionally cheaper or dearer.
I’ve tried French, Italian, Spanish, Chilean, Californian, Argentinean, Australian, New Zealand, South African, and probably others I can’t remember right now.

But i’m always very disappointed : (

Nowadays the only wine I can drink without wincing is the Australian Hardys Merlot that costs about a fiver. But even this wine isn’t really that good.

How much (here in the UK) does a 'nice' bottle of Red cost?

Does one have to travel to another country to buy it?

Any recommendations would be very helpful please! : )

Debs
Posted on: 25 November 2009 by Mattdcb
find yourself a good local independant wine merchant. Build a relationship with him (by buying a couple of bottles a week and talking to him about what you like and don't like), and you'll never buy another bottle of wine from a supermarket, or out of the sunday times, or from any big chain off license.

If you live near Hitchin in Herts, go see Hedly Wright Wine Merchant (he has a shop in Cambrige too)
Posted on: 26 November 2009 by naim_nymph
Okay,

because i'm very short of time, and rushed off my feet for the next few weeks, i decided to buy on line from Tanners who do (to where i live) free delivery if one spends over £90

This is my sample case on it's way...

Château Malbat
Bordeaux 2006 | Bin CR05406
An excellent petit château from the south-east end of Bordeaux near... £6.70

Ampelo Primitivo/Merlot
Tarantino IGT 2007 | Bin IR06207
Very juicy wine with the softness of Merlot combining beautifully with the... £8.95

Marius Reserva
Almansa, Bodegas Piqueras 2005 | Bin SR00405
Almansa lies just 100kms inland from Valencia where the perfect climate... £7.60

Diego de Almagro Reserva
Valdepeñas, 2003 | Bin SR00903
A mixture of spice, strawberry fruit and a dollop of vanilla on this... £7.80

Marqués de Cáceres Tinto Crianza
Rioja 2005 | Bin SR00505
Marques de Cáceres displays a remarkable consistency in the quality of its... £8.40

Concha y Toro Merlot
Central Valley (Mountain Range) 2008 | Bin QR02108
Bursting with cherry and ripe, red berry fruits intertwined with pepper... £5.90

Angel's Flight Merlot
California 2007 | Bin UR02507
This is classic Merlot - full of plum jam fruit with succulence and a hint... £6.60

1 bottle of each ordered, except 6 x bottles of the Ampelo Primitivo (i feel lucky about this one for some reason) and so this takes the total cost to over £90 for free delivery.

Thanks to all that contributed to this thread, an very useful read for me, and i'm sure my wine drinking in the future will be a more enjoyable pastime, and an interesting leaning experience too : )

Deborah
Posted on: 27 November 2009 by rodwsmith
Hi Debs

Good luck with them - I hope you enjoy all, and maybe worth printing out the above post and adding your own notes to their descriptions.

You should be right about the Primitivo. This grape (Zinfandel) usually produces wines well suited to coping with spicy flavours.
Puglia produces more wine than Chile, but historically a huge amount of it was sent north to a town in Piemonte called Cinzano, and I imagine you can guess the rest.
I'm sure that they would be able to export more if they called/labelled it "Apulia" rather than "Puglia", but by naming this particular wine after Taranto (Quentin Tarantino's family hometown) they get past that. Fantastic part of the world to visit by the way.

The prices look fair enough to me. Some of the wines might be a wee bit less in a supermarket, but some are probably too small a production to be available in one. Personally I'd almost rather give a little bit more to a local family run business than a little bit less to a globonational that treats its employees and suppliers as necessary evils.

Santé

Rod
Posted on: 27 November 2009 by Christopher_M
Debs wrote:

quote:
and i'm sure my wine drinking in the future will be.....an interesting leaning experience too : )


The trick is to drink perhaps just one bottle at a sitting. Smile

Cheers, Chris
Posted on: 27 November 2009 by naim_nymph
quote:
Originally posted by rodwsmith:
I'm sure that they would be able to export more if they called/labelled it "Apulia" rather than "Puglia", but by naming this particular wine after Taranto (Quentin Tarantino's family hometown) they get past that. Fantastic part of the world to visit by the way.
Santé
Rod



No fear Rod, they have "Apulia" on the label ; )

However that Tarantino word did influence my next cd to play, (reminds me of one of my favourite alpha discs) hopefully this wine won't have a bite like a Lycosa tarentula ...and may-be a good wine to dance with? Big Grin

Debs

Posted on: 30 November 2009 by naim_nymph
Just had a knock at the door... it was a lad from Tanners with my order!

I must say it all looks very scrummy : )

A question ~ is it okay to store this wine upright, for up to a year say?

I do have quite a big wine rack that allows horizontal storage, but haven't used it in years and would need to get it in from the shed.

Debs
Posted on: 30 November 2009 by GrahamFinch
Naim mymph, Ideally wine should be stored horizontally at a cool steady temperature in a dark place.

Wine in screwcap can be stored upright as there is no cork to keep damp.

Bear in mind most wine you purchase is stored upright and may have been that way for a while before you buy it. Depsite the original post being aboput awful supermarket wine - even some of these display fine wine horizontally albeit in a bright warm supermarket.

Personally, I think you should dig out the wine rack but don't forget that most wines are designed to be drunk relatively young these days.

Some of the more expensive\better quality ones will improve if cellared or at least they will stay drinkable.

There are also purpose built wine cooler units available -Bosch make one of the cheaper versions.
Posted on: 30 November 2009 by naim_nymph
quote:
Originally posted by GrahamFinch:
Ideally wine should be stored horizontally at a cool steady temperature in a dark place.

Maybe i should store them in my garage? ...instead of my central heated house my garage is always cool in summer, but in winter it gets very cold, sometimes a bit damp too and close to freezing.

Debs
Posted on: 30 November 2009 by rodwsmith
Too cold is worse of all. Less than 5° for any length of time will cause damage, as will wide fluctuations. A constant temperature is best, even if on the warm side. If the whole house is central heated, then try to find a cupboard as far away from radiators and hot water pipes as possible. It'll be fine for up to a year in any case. Graham is right about everything, you may find the box the wines came in is perfectly adequate for keeping them horizontal, if not necessarily aesthetic.
Posted on: 02 December 2009 by Roy T
Pile 'em high.
Posted on: 06 December 2009 by naim_nymph
While i'm cooking my lunch i'm having a sup...

Ampelo Primitivo/Merlot
Tarantino IGT 2007 | Bin IR06207
...Very juicy wine with the softness of Merlot combining beautifully with the black fruit of the native Primitivo grape to produce an eminently drinkable wine. It comes from the area around Taranto on the Ionian coast of Puglia.

Never mind the blurb… this is 'okay' drinkable...
I opened the bottle yesterday, for a half glass sample, so by now it‘s had lots of time to breathe, so to speak, very fruity, almost like a country wine (like I used to make 25 years ago in a demijohn). The nose sniff test smell sorry bOuQuet is a bit concerning but it has nice body and is drinkable with an ‘okay’ sort of zappy taste that I could imagine better but is not unpleasant all the same ...especially after the second glass : )

Debs
Posted on: 07 December 2009 by rodwsmith
Mmm. Doesn't sound like a big hit...

Does it smell a bit, er, 'drainy'? If so then this is hydrogen sulphide, and could be described (not entirely scientifically) as a sort of 'yeast-fart'. Affects lots of young red wines.
If so (and maybe anyway) try decanting the wine (just into another bottle will do fine, no need for a fancy decanter (sterilise the empty bottle with boiling water first though)). The exposure to air will make all the volatile components (inc H2S) disappear quickly.

It's a bit of a misconception than an opened bottle of wine 'breathes'.
However, increasing the surface area will help aerate the wine. Whether by pouring into another vessel or swirling around a glass, this will help the wine develop. (Simply taking the cork ahead of time out doesn't alter the surface area in contact with the air).

Primitivo often tastes a bit of blackberries/mûre/bramble jelly. Hope the next taste is an improvement for you!
Posted on: 07 December 2009 by Christopher_M
Debs, from your post it looks like there may have been roughly 24 hours between opening the bottle and having those couple of glasses. Did you reseal the bottle with a Vacu-vin in between times?

Chris
Posted on: 07 December 2009 by naim_nymph
Chris,

In my experience to leave a bottle opened for a day, week or even two weeks will improve the taste, proved this to myself a great many times (without any ill effects).

However, as Rod has pointed out, that canting out the bottle may help; make all the volatile components (inc H2S) disappear quickly ...this seems like a good plan to me.
I have just the receptacle to use for this trick and look forward to giving it a go.

Thanks for advice guys

Deborah
Posted on: 08 December 2009 by rodwsmith
I cannot plead impartiality as Tim is a friend of mine, and I certainly haven't tasted all these wines, but his review of the year article in the Observer on Sunday has some good pointers I think.
Posted on: 11 December 2009 by rodwsmith
Supermarket wine is going to get that bit worse come the new year, or else more expensive, thanks to Darling's latest phenomenally brazen stealth tax.

I simply cannot understand why this has not been picked up in the mainstream UK press. He is taking an extra 2.5% (of value) on every item of alcohol sold in the UK from January 1st, without there even actually having been a budget proper.
Posted on: 20 December 2009 by BigH47
OK so we went into Majestic, Saturday, came home with 2 off each of these:-
Villa Maria Cellar Selection Pinot Noir 2008, NZ
Beyerskloof Reserve Pinotage 2007
Urziger Wurzgarten Dr Hermann Reisling Auslese 2004

We'll try them over seasonal festivities and see how well we did.
Posted on: 20 December 2009 by rodwsmith
I hope and am sure they told you the Dr Hermann wine is quite sweet.

This wine is from the very vineyard (the spice [würz] garden [garten] of Urzig [the German suffix -er is possessive]) that is currently being destroyed in the name of O'Leary's budget airline. I posted a thread about this pointless travesty some time ago but there is still time to register your protest here.

If you enjoy the wine, then you should do so, as after the 2010 vintage no-one will be able to ever again. 2000 years of majestic winemaking washed away on the needles-flimsy-whimsy of some corrupt German town official's festering backhander.

The Villa Maria, served a shade cooler than the room you're in (around 16°) will be a superb match for turkey with cranberry and all that, or duck, or goose. The Pinotage will go great with beef or the cheeseboard, and the sweet-ish Riesling will be perfect with anything from fruit salad to chrimbo pud, and also refreshing enough to be delicious on its own (and light on the alcohol too).

Enjoy!

Rod
Posted on: 20 December 2009 by tonym
The Villa Maria Pinot Noir's great stuff Howard. You'll enjoy it!

Think I'll head off to Ley and wheeler's at Colchester tomorrow for a lengthy browse.
Posted on: 20 December 2009 by BigH47
Thanks guys ,it would seem we have done quite well and all for £53.
We tasted the Villa Maria, and liked it, we enjoy the "normal" Bayerskloof Pinotage and thought the reserve should be even better.
Reilsing was my choice and was expecting it to be a bit sweeter as an Auslese.

A guy I worked with once brought in a Trokenberenauslese , like drinking liquid honey, a little went a very long way. Very special, very very expensive. Having had the procedure for making it explained I now know why.
Posted on: 20 December 2009 by Voltaire
An excellent thread. Thank you.

I drink a fair bit of wine and so I intend to join the Wine Society.

I especially like the sound of the Vintage Cellar plan.

Gordon.
Posted on: 20 December 2009 by Manni
The ranking of German wines can be a little bit complicated Winker .

The first step is the QbA ( Qualitätswein eines besonderen Anbaugebiets ). These are mostly simple and cheap wines, but they can be acceptable from good winemakers.

Better are the wines with "Prädikat": Kabinett, Spätlese, Auslese, Beerenauslese, Trockenbeerenauslese and Eiswein.

The last three are very sweet, concentrated and expensive, just like the best Sauternes, but they have less alcohol. Kabinett, Spätlese and Auslese are sometimes not sweet at all, in this case you can find the word "trocken" = dry on the label. "Feinherb" or "halbtrocken" means, that this wine is not completely dry but it is not very sweet.

Similar to the wines of other countries, the vintage, the location and the winemaker are very important. An excellent Kabinett can be far better than a mediocre Auslese.

Riesling is the name of the grape variety, probably the best white wine in Germany. But Sylvaner, Weißburgunder or Grauburgunder can be quite good as well.

The few good red wines from Germany are imo too expensive, better to look elsewere Winker .

Manfred
Posted on: 20 December 2009 by Voltaire
Years ago when I was young and thin I used to work as a door to door salesman for a very dodgy but highly profitable wine company. They trained us the whole speil about single grape estate bottled late harvest wine, etc but then they were indicted for adding antifreeze to their wines... Smile

I still enjoy the odd Kabinett & Spatlese wine but my memory is forever branded with this experience.

Gordon
Posted on: 20 December 2009 by Manni
quote:
Originally posted by Voltaire:
Years ago when I was young and thin I used to work as a door to door salesman for a very dodgy but highly profitable wine company. They trained us the whole speil about single grape estate bottled late harvest wine, etc but then they were indicted for adding antifreeze to their wines... Smile


I still enjoy the odd Kabinett & Spatlese wine but my memory is forever branded with this experience.

Gordon


The antifreeze scandal ( 1985 ) concerned wines from Austria ( mainly Burgenland ) but not from Germany.

Manfred
Posted on: 22 December 2009 by Voltaire
quote:
Originally posted by Manni:
quote:
Originally posted by Voltaire:
Years ago when I was young and thin I used to work as a door to door salesman for a very dodgy but highly profitable wine company. They trained us the whole speil about single grape estate bottled late harvest wine, etc but then they were indicted for adding antifreeze to their wines... Smile


I still enjoy the odd Kabinett & Spatlese wine but my memory is forever branded with this experience.

Gordon


The antifreeze scandal ( 1985 ) concerned wines from Austria ( mainly Burgenland ) but not from Germany.

Manfred


Manfred, I am flatterd that you think I was able to be a door to door salesman as a teenager (1985) but I'm afraid I was refering to the early/mid 90's when I worked for the Pieroth brothers under their NTH brand name. They were accused of adding anti freeze (among other things) to wine and consequently focused their marketing efforts on their sister brand 'Vicomte Bernard de Romanet' which still trades.

Smile

It was a superb scam on reflection. We were taught to tell tales of monks pressing rare grapes into estate bottled wines and limited supply when in fact the 'wine' was manufactured in Luton within a bigger chemical plant then ICI. It is possible that because this was a uk scam the news never really broke in Germany.

Gordon