Why the Tories have lost the Election.

1. "Look at him, he's RUBBISH" is not good enough a critique. "Trust us, we'll be OK" is not exactly a powerful or convincing message.

2. Not raising NICs sounds good, until you recall that they do not have any coherant strategy to raise the monies elsewhere. "Further efficiency savings"? That means not giving the lowest paid 2/3rds of Civil Servants a payrise - which not only penalises the (already low paid) lower grades, it by implication feathers the nest of the higher earners.

3. "We'll re-negotiate cotracts": and get sued for Breach of Contract if the result reduces the profit margins of the counterparty.

4. Increase Inheritance Tax thresholds so that c.1000 can benefit is just looking after the old boy network. Most people here, I strongly suspect, have their house as their Nil Rate Band (£325k. )

5. Cameron sounds like an overexcited school boy, and is rapidly losing credibility. His constant habit of calling for the most obvious solution to any problem and either calling Labour "copycats" or "indecisive" is beneath even the 4t Form Debating Society, let alone a man who wants to lead the UK.

6. Nobody seriously believed that Cameron welcomed the recent announcement of the domicility of his most important donor. He did it to avoid the embarrasment of an FoI disclosure. Lord Paul has been an acknowledged non Dom for many years. Its always been known.

7. The state of the economy, and the Government debt, has been caused by greedy banks, not Gordon Brown. The supposed alternative implicit in the Tory polemic is that they'd have let the UK banking system collapse. This would have been economic disaster on a cliched but unprecedented scale.

The Tories are not good enough.