UK Radio Listening Data - Q4 2016
Posted by: Mike-B on 18 February 2017
RAJAR have publish the latest UK radio listening trends, http://www.rajar.co.uk/
| Q3 2016 % | Q4 2016 % | Change | |
| AM/FM | 54.5 | 54.8 | 0.55% |
| DAB | 32.3 | 32.9 | 1.86% |
| DTV | 5.2 | 4.9 | -5.77% |
| Online | 8.0 | 7.4 | -7.50% |
An unexpected downward change with 'Online' (internet radio) This cannot be seen as a trend, its just a one quarter change in the steady growth trend in this sector . The same applies to the increase % in FM listening.
NB: eagle eyed math nerds will notice the % share numbers don't total to 100%, the missing data is mobile phone & tablet listing.