A succession of smug and superior dealers and the odd interaction with a Naim owner, left me with a distinct impression that by and large, the brand was sold by snobs to snobs. This wasn't helped by the fact that every Naim system I heard (mostly at dealers) didn't sound all that good to me, meaning that my taste wasn't sophisticated enough to appreciate what their golden ears could. I don't like to generalise and I try to stay open minded. But these perceptions can stick with you and guide behaviour.
Not for me a gradual turn around. I was looking for a new CDP in 2001, having run my last one for 16 years. I couldn't wait to get back into a local dealer to hear how far the medium had come. I was bitterly disappointed. On my third visit, I was trying very hard to put my hand in my pocket for a Jupiter, but I still wasn't convinced. For the third time, the dealer implored me to listen to a CD5. It was a "what have I got to lose?" situation. Ten minutes later I was a convert. When I got it home, Helen couldn't believe how good it sounded. She was convinced I'd blown our budget and by a big margin. I hadn't.