Is Tidal on it's way out?
Posted by: DomTomLondon on 13 December 2017
Just saw an article on a popular tech site that Tidal only has about 6 more months of cash left to last. If true, It's a bit of a shame. As I was hoping that it would at least force others, like Spotify and Apple Music, to introduce a lossless streaming option.
It would seem that the lossless and MQA streaming Tidal does offer is not enough to take customers away from Spotify. I trialed Tidal Hi-Fi for a month and found it okay. Sound quality was a little better then Spotify, but not enough to warrant double the price. Also not all albums where available as lossless. It's not properly integrated into the Naim system the way Spotify is, so again it made playing music on my SU a bit confusing, having to jump back and worth between the Naim and Tidal apps. Finally the user experience in Tidal leave a lot to be desired. There are very few playlists and the music recommendations are awful. Quite a few people I talked to also said that they rather have a great user experience and continue using Spotify. So I can see why Tidal has not been able to get the customer numbers it could have.