This is how NOT to speak to a prospective customer over the phone

Posted by: Alonso on 24 May 2018

So this is the dealio; I wanted to demo the SCM40 actives against the passive version (with a NAP250) - So I thought to myself..., that can't be too hard?  I'll check out who carries both Naim and ATC in my area and drop them a line, which was something along the lines of:

"I am wondering if it could be possible to book a demonstration of ATC’s SCM40A and SCM40 with a Naim NAP250.  I am particularly interested in this speaker / power amp combination. You can choose the source/pre you deem fit

2 dealers got back to me; dealer A and dealer B

Dealer A replied first "We are sure we can help you, perhaps it would be useful for us to have a chat about your system plans" - To which I thought, OK, you could've said, "Yes, we have the kit you want to demo, or we don't" but fair enough ...  So I give dealeroo A a ring.

The guy was pleasant and very polite - You know, that middle-class / middle-age salesperson demeanour, the type that makes you feel all warm inside and finds everything you say funny,  yeah... that type.

Anyway, the first thing he said after I described my system and explained (again) what I wanted,  was "Oh I have a power supply that will make your NDX shine". When I said it was not an NDX that I had but a ND5 XS, he said it might not be a good enough source for the SCM40 - (fair enough, he's entitled to his opinion)  This was followed by him telling me he did not have the speakers I wanted to demo in stock, and that I would really struggle to find a hifi dealer that had both passive and actives SCM40 for demo. Fair enough, but the bit that took the biscuit  was "we could use a pair of SCM11 because they'll give you a good idea of the 'ATC sound"  - I was a bit taken aback to be honest... His solution (when I said that the SCM11 was not what I wanted) was to suggest that maybe he could ask Naim for a pair of Actives as demo "If I tell them that I will sell them"

Is this the way most dealers do business? He basically broke every rule in the book 

Dealer B got back to me a few hours later, his response?

"Yes, have both speakers in stock as well as a NAP250. I'll use a NACN272. When would you like to come?" No, opening pleasantries , no 'kind regards' at the end. The dude didn't even put his name on the email, but guess which one I'll be visiting....

[RANT OVER]

Posted on: 24 May 2018 by TOBYJUG

It's good to know how you treat a lady on the first date.

Posted on: 24 May 2018 by Alonso
TOBYJUG posted:

It's good to know how you treat a lady on the first date.

I don't follow....  [original post]

ORIGINAL

Posted on: 24 May 2018 by analogmusic

I don't see any issues with both dealers?

in some countries, dealer won't even entertain customers until they are reasonably sure the customer has the money

there's lots of time wasters.

One has to develop a relationship with the dealer first.

It isn't the other around, as paradoxical as it seems.

Posted on: 24 May 2018 by analogmusic

and by putting this on a public forum, you just ruined your relationship with both.

who is the loser?

Only you.

Maybe the dealers are experienced enough to sense that you are the kind of guy who would complain on a public forum ?

anyway good luck now.

Trading a 250 for an active ATC speaker isn't really going to set the right tone with a dealer, as you will invariably ask to trade in the 250DR.

Posted on: 24 May 2018 by Alonso

Customer X asks for Product A. Seller 1 does not have said product. Seller 1 offers instead a product to 'enhance' something the customer has not manifested any interest whatsoever (A power supply). Customer wants to trial Product A, seller 1 does not have product A but instead, offers to trial product C. Customer has no interest in product C. Seller 1 offers to bring product A into the store and offers to do it by telling the supplier that he will do it because customer will buy it. 

I TOTALLY agree with the development of the relationship but in order to do that, the customer needs to feel at ease, needs to feel listened to, needs to feel that the seller is looking after his interest and is not offering products that he has not asked for. If that does not happen, the customer goes to seller 2 (which is what happened)

Posted on: 24 May 2018 by analogmusic

It doesn't unfortunately work out that way until you spend some money with a dealer and develop a relationship.

It's very much a long term thing.

 

Posted on: 24 May 2018 by Alonso
analogmusic posted:

and by putting this on a public forum, you just ruined your relationship with both.

who is the loser?

Only you.

I have not mentioned any names nor locations. 

Dealer 2, which I will be auditioning at, and will too remain undisclosed, did nothing wrong - In fact, he did everything right. I was pointing that even without any unnecessary pleasantries, dealer 2 did every right (maybe the way I put across my satisfaction with dealer 2 was too nuanced)

Posted on: 24 May 2018 by nigelb

I am with you on Dealer A but I quite like the no nonsense approach adopted by Dealer B. After all, he was merely setting up the demo of the exact equipment you asked to hear.

Posted on: 24 May 2018 by Alonso
nigelb posted:

I am with you on Dealer A but I quite like the no nonsense approach adopted by Dealer B. After all, he was merely setting up the demo of the exact equipment you asked to hear.

Me too Nigel! I really liked Dealer B....  It did not matter he avoided the pleasantries .... and set the demo just like I requested, maybe the way I put it across lost the meaning. So yes, regardless of the pleasantries (which are essentially inconsequential remarks) , he did everything right - I could not be happier with him.

Posted on: 24 May 2018 by onip

Dealer A acts like a car dealer, ignoring what you want and trying to sell what he happens to have on the lot. He will not be in business long, I suspect, unless he deals with a lot of rich fools without good ears.  Dealer B is no nonsense, and is the type one could build a relationship with if one is a serious customer. 

Posted on: 24 May 2018 by nickpeacock

Dealer A (scrupulously not identified in public - well done) made some pretty basic errors. The first was not listening to what you had. The second was suggesting that what you already had wasn't good enough (if it had to be said at all, much better left until some way down the process). The third was trying to palm you off with something which was not what you said you wanted to hear. The fourth was not immediately telling you that he could not provide the equipment you wanted to hear.

I could go on, but I'm not aware of any customer service code or practice by which that even begins to be ok.

Posted on: 24 May 2018 by hungryhalibut

I think you are giving Dealer A a unnecessarily hard time. They are quite right that the ND5XS isn’t good enough for the ATCs. They simply seem to be doing their best with what they have. If you are new to ATC then listening to the 11s would give a good idea of whether you like the sound. And then, if you did, they could get some 40s for you to try. It all seems very reasonable to me. The fact that Dealer B has the relevant speakers in stock is obviously more convenient, but it doesn’t mean they are necessarily the better dealer, and the one with whom you can develop the best long term relationship. 

I was thinking of trying some ATCs, but there are no dealers locally. So I rang ATC and asked if there was a way I could borrow some SCM20 ASLT. They didn’t have any available but offered to send some 19As to my local dealer, to enable me to get an idea of whether I liked them. Which seems to be pretty much what your Dealer A was suggesting. 

Posted on: 24 May 2018 by Alonso
Hungryhalibut posted:

I think you are giving Dealer A a unnecessarily hard time. They are quite right that the ND5XS isn’t good enough for the ATCs. They simply seem to be doing their best with what they have. If you are new to ATC then listening to the 11s would give a good idea of whether you like the sound. And then, if you did, they could get some 40s for you to try. It all seems very reasonable to me. The fact that Dealer B has the relevant speakers in stock is obviously more convenient, but it doesn’t mean they are necessarily the better dealer, and the one with whom you can develop the best long term relationship. 

I was thinking of trying some ATCs, but there are no dealers locally. So I rang ATC and asked if there was a way I could borrow some SCM20 ASLT. They didn’t have any available but offered to send some 19As to my local dealer, to enable me to get an idea of whether I liked them. Which seems to be pretty much what your Dealer A was suggesting. 

You make good points. thank you for taking the time to reply

Re, the ND5 XS... as I said, it was an opinion of his, which I respect.  

"The fact that Dealer B has the relevant speakers in stock is obviously more convenient, but it doesn’t mean they are necessarily the better dealer, and the one with whom you can develop the best long term relationship"

I have to grant you a fair point there... one had the stock and the other one didn't, so yeh... I cannot confirm the quality of dealer B in the long term...  What rubbed me the wrong be is the "I don't have what you're explicitly asking me for, so I'll try offer you what I have and try to offer you two things you never asked for" which, having been a salesperson in the past, is not a capital sin but does not come across as looking for the customer's interests but 'Ive got stock to move and I need to make the best of the situation' - fair enough. In the phone conversation I explained to him I had listened to ATC standmounts but I was specifically looking at the 40s. I guess it was the way things were done, more than what was done... but you do make good points - Once again, thank you 

Posted on: 24 May 2018 by French Rooster
Alonso posted:
analogmusic posted:

and by putting this on a public forum, you just ruined your relationship with both.

who is the loser?

Only you.

I have not mentioned any names nor locations. 

Dealer 2, which I will be auditioning at, and will too remain undisclosed, did nothing wrong - In fact, he did everything right. I was pointing that even without any unnecessary pleasantries, dealer 2 did every right (maybe the way I put across my satisfaction with dealer 2 was too nuanced)

i would have more confidence in dealer 2.  He will let you more choose by yourself and don’t try to influence you .  But it was only the first contact,  not enough to have a real good idea on the professionalism of the dealer.

Posted on: 24 May 2018 by SongStream
analogmusic posted:

....in some countries, dealer won't even entertain customers until they are reasonably sure the customer has the money

 

An interesting approach.  How would you prove to a potential dealer that you have the money?  More to the point, when do they prove they deserve it?

Posted on: 24 May 2018 by analogmusic

a dealer can tell from the way you carry yourself, talk, what clothes etc. if you have the money for a Naim system or not.

I am not saying it's the right approach, but some people just like to waste a dealer's time. 

Posted on: 24 May 2018 by Japtimscarlet
analogmusic posted:

a dealer can tell from the way you carry yourself, talk, what clothes etc. if you have the money for a Naim system or not.

I am not saying it's the right approach, but some people just like to waste a dealer's time. 

Do you REALLY believe you can judge people's funds by that ??

I often find that people who dress smartly and have a nice car are hocked up to the eyeballs and don't have a penny unless it's on credit

Personally I would not consider myself poor..but I never make any attempt to be smart (so my wife tells me?) And drive a 6 yr old car ...

Posted on: 24 May 2018 by SongStream
analogmusic posted:

a dealer can tell from the way you carry yourself, talk, what clothes etc. if you have the money for a Naim system or not.

I am not saying it's the right approach, but some people just like to waste a dealer's time. 

Can they?  Good luck with that.

Posted on: 24 May 2018 by The Strat (Fender)
analogmusic posted:

a dealer can tell from the way you carry yourself, talk, what clothes etc. if you have the money for a Naim system or not.

I am not saying it's the right approach, but some people just like to waste a dealer's time. 

With you Analogue your posts are either informative or made of round spherical objects and this one..............

Posted on: 24 May 2018 by SongStream

Also, pretty difficult to determine during a phone conversation.

Posted on: 24 May 2018 by analogmusic

everything can be argues, discussed for the sake of it. 

the OP seems to be coming down harsh on dealers who are trying to help.

End of.

Maybe the thread should be re-titled - "this is not how to behave when trying to achieve hi-fi bliss?"

The goal is find hi-fi bliss through a dealer - develop a good relationship - 

And please don't come to the Naim forum to complain about it 

Instead, be nice and friendly to your dealer who's only trying to help.

Posted on: 24 May 2018 by Perol
The Strat (Fender) posted:
analogmusic posted:

a dealer can tell from the way you carry yourself, talk, what clothes etc. if you have the money for a Naim system or not.

I am not saying it's the right approach, but some people just like to waste a dealer's time. 

With you Analogue your posts are either informative or made of round spherical objects and this one..............

Soon he might as usual, bring us others opinion to emphasize his opinion must be the right 

 

Posted on: 24 May 2018 by French Rooster
analogmusic posted:

a dealer can tell from the way you carry yourself, talk, what clothes etc. if you have the money for a Naim system or not.

I am not saying it's the right approach, but some people just like to waste a dealer's time. 

today bigpocket persons go to restaurants in baskets and tee-shirts....and poor persons borrow the costume.....

Posted on: 24 May 2018 by SongStream

Exactly!  I don't have sky TV.  That's how rich I am.

Posted on: 24 May 2018 by French Rooster

a good dealer should say you » hey Guy! this is Naim intended sound, all other combos are bullshit! »