This is how NOT to speak to a prospective customer over the phone

Posted by: Alonso on 24 May 2018

So this is the dealio; I wanted to demo the SCM40 actives against the passive version (with a NAP250) - So I thought to myself..., that can't be too hard?  I'll check out who carries both Naim and ATC in my area and drop them a line, which was something along the lines of:

"I am wondering if it could be possible to book a demonstration of ATC’s SCM40A and SCM40 with a Naim NAP250.  I am particularly interested in this speaker / power amp combination. You can choose the source/pre you deem fit

2 dealers got back to me; dealer A and dealer B

Dealer A replied first "We are sure we can help you, perhaps it would be useful for us to have a chat about your system plans" - To which I thought, OK, you could've said, "Yes, we have the kit you want to demo, or we don't" but fair enough ...  So I give dealeroo A a ring.

The guy was pleasant and very polite - You know, that middle-class / middle-age salesperson demeanour, the type that makes you feel all warm inside and finds everything you say funny,  yeah... that type.

Anyway, the first thing he said after I described my system and explained (again) what I wanted,  was "Oh I have a power supply that will make your NDX shine". When I said it was not an NDX that I had but a ND5 XS, he said it might not be a good enough source for the SCM40 - (fair enough, he's entitled to his opinion)  This was followed by him telling me he did not have the speakers I wanted to demo in stock, and that I would really struggle to find a hifi dealer that had both passive and actives SCM40 for demo. Fair enough, but the bit that took the biscuit  was "we could use a pair of SCM11 because they'll give you a good idea of the 'ATC sound"  - I was a bit taken aback to be honest... His solution (when I said that the SCM11 was not what I wanted) was to suggest that maybe he could ask Naim for a pair of Actives as demo "If I tell them that I will sell them"

Is this the way most dealers do business? He basically broke every rule in the book 

Dealer B got back to me a few hours later, his response?

"Yes, have both speakers in stock as well as a NAP250. I'll use a NACN272. When would you like to come?" No, opening pleasantries , no 'kind regards' at the end. The dude didn't even put his name on the email, but guess which one I'll be visiting....

[RANT OVER]

Posted on: 24 May 2018 by analogmusic

Depends

my dynaudio dealer who sells Krell thinks Krell is a better match for Dynaudio 

i don’t care what anyone thinks Perol I’m happy with what I got

Posted on: 24 May 2018 by analogmusic

Massimo that maybe so but it’s not the way to get a dealers attention

peoole do judge on how you carry yourself 

Posted on: 24 May 2018 by nigelb
analogmusic posted:

well a good dealer can tell between the amateurs and people who know their hi-fi.

remember, dealers are in business  to sell hi-fi and make money. They got bills to pay like everyone else.

Analogmusic, when you are in hole, stop digging mate.

Note to self: Must smarten up next time I visit my dealer and must carry myself better, whatever that means.

Posted on: 24 May 2018 by SongStream
analogmusic posted:

Hi dealer, i want a Naim system, no make that a STATEMENT !

Have you heard of GDPR?  I demand to know the date and time you obtained that photograph.

Posted on: 24 May 2018 by Muttonjef
analogmusic posted:

Massimo that maybe so but it’s not the way to get a dealers attention

peoole do judge on how you carry yourself 

Time wasters are always easy to spot.

They audition, compare and have an opinion on everything, but forget their wallet.

 

Posted on: 24 May 2018 by ChrisSU
nigelb posted:
analogmusic posted:

well a good dealer can tell between the amateurs and people who know their hi-fi.

remember, dealers are in business  to sell hi-fi and make money. They got bills to pay like everyone else.

Analogmusic, when you are in hole, stop digging mate.

Note to self: Must smarten up next time I visit my dealer and must carry myself better, whatever that means.

Just keep that hat on and you'll be fine!

Posted on: 24 May 2018 by Catcat
Alonso posted:

Is this the way most dealers do business? He basically broke every rule in the book 

 

 

What rules have been broken and what book of sales 101 are you reading from?

Posted on: 24 May 2018 by Massimo Bertola
analogmusic posted:

Massimo that maybe so but it’s not the way to get a dealers attention

people do judge on how you carry yourself 

I believe these are two partly unconnected things: as for the first sentence, if I had the money that Cardiologist has, I couldn't care less about what people thinks of my dress; and he probably expected that the owner would give him at least the minimum of attention due to anyone; as for the second, a long personal process which is not interesting in itself, has taught me beyond doubt that the mere act of judging is a sad mistake that will invariably retort against the judge. And it's completely useless. 

Posted on: 24 May 2018 by nigelb

But we are all potential 'timewasters' until we find the right product or system that fulfils our audio desires. This might take several visits to a dealer and a home demo with no certainty of a sale, in the UK anyway.

So at what point in this process should/can a dealer judge if a customer is a timewaster. Stupid me, just look at his shoes and estimate what they cost. Right?

Posted on: 24 May 2018 by nigelb
ChrisSU posted:
nigelb posted:
analogmusic posted:

well a good dealer can tell between the amateurs and people who know their hi-fi.

remember, dealers are in business  to sell hi-fi and make money. They got bills to pay like everyone else.

Analogmusic, when you are in hole, stop digging mate.

Note to self: Must smarten up next time I visit my dealer and must carry myself better, whatever that means.

Just keep that hat on and you'll be fine!

JUSTLIKETHAT!

Posted on: 24 May 2018 by TK421

Does it matter what I wear, how I carry myself and whether or not I act amateur or professional, when talking to a dealer "over the phone"??

Posted on: 24 May 2018 by hungryhalibut
nigelb posted:

But we are all potential 'timewasters' until we find the right product or system that fulfils our audio desires. This might take several visits to a dealer and a home demo with no certainty of a sale, in the UK anyway.

So at what point in this process should/can a dealer judge if a customer is a timewaster. Stupid me, just look at his shoes and estimate what they cost. Right?

I hope you weren’t looking at my shoes when we met recently. 

Posted on: 24 May 2018 by Alonso
Massimo Bertola posted:

The way I see it, the whole matter may be summarized so: that 14 members answered your post (trying, each in his own way, to help or comment) but you only thanked one, twice. And were as quick as the lightning to adopt parts of his point of view, changing your mind about principles upon which you had previously been firm as a rock when it was about complaining about the dealers.

Truth is, to my eyes, you think you deserve the 'better' dealer because he seemed able to meet your requirements, but in reality you are the complaining type, unable to accept a different point of view and remarking twice on some lack of 'pleasantries' on the second dealer's part when you're doing exactly the same thing with 13 people.

Best

M.

Dear Massimo

I do apologise if I have offended anybody by only thanking to 1 of the 14 replies (I do apologise again if I have not counted them. It's been a busy day) - I promise to make sure I do so next time

Re. the deserving a better dealer; as stated earlier in the thread, I was praising the second dealer for cutting to the chase, regardless of the lack of pleasantries, and offering a demo. Lesson learned, what I thought would be a nuanced praise, got lost in translation so to speak, English is after all, not my first language

In terms of changing my mind about things, although I believe I have not done so (I still feel disappointed about how the first dealer handed the interaction), some forum members pointed issues I had no considered before, and I believe it was only fair to recognise those

So no, my original post was not about complaining nor about a sense of entitlement; but almost a hypothetical scenario (since no retailer nor region was mentioned)  to encourage a discussion and maybe learn something new stemming from a recent experience.

Thank you anyway for your kind and thoughtful comments

Sincerely wishing you all the best

Alonso

 

Posted on: 24 May 2018 by Guinnless
SongStream posted:
analogmusic posted:

well a good dealer can tell between the amateurs and people who know their hi-fi.

remember, dealers are in business  to sell hi-fi and make money. They got bills to pay like everyone else.

But what about people who don't know their hifi b*****ks and just love music? 

Just what I was thinking. Do you get vetted at the door to see if you are qualified go in the shop? ????

Posted on: 24 May 2018 by Bunny Colvin

Surely a dealer is a dealer not a hifi library. I can't see that he did all that much wrong...

Isn't making use of their opinion and expertise one of the main reasons one goes to a hifi dealer? Presumably they would all like to have every piece kit from all their brands on hand all the time but there will no doubt be good reasons why they don't. Seems to me like he was just trying to do the best for you with what he had.

Posted on: 24 May 2018 by nigelb
Hungryhalibut posted:
nigelb posted:

But we are all potential 'timewasters' until we find the right product or system that fulfils our audio desires. This might take several visits to a dealer and a home demo with no certainty of a sale, in the UK anyway.

So at what point in this process should/can a dealer judge if a customer is a timewaster. Stupid me, just look at his shoes and estimate what they cost. Right?

I hope you weren’t looking at my shoes when we met recently. 

Yes, I was thinking to myself how can that Nigel afford such a fine system with shoes like that.

This is all so silly, isn't it just?

Posted on: 24 May 2018 by French Rooster
Massimo Bertola posted:

The way I see it, the whole matter may be summarized so: that 14 members answered your post (trying, each in his own way, to help or comment) but you only thanked one, twice. And were as quick as the lightning to adopt parts of his point of view, changing your mind about principles upon which you had previously been firm as a rock when it was about complaining about the dealers.

Truth is, to my eyes, you think you deserve the 'better' dealer because he seemed able to meet your requirements, but in reality you are the complaining type, unable to accept a different point of view and remarking twice on some lack of 'pleasantries' on the second dealer's part when you're doing exactly the same thing with 13 people.

Best

M.

are you a dealer ?

Posted on: 24 May 2018 by French Rooster
hafler3o posted:
Hungryhalibut posted:
French Rooster posted:
analogmusic posted:

today bigpocket persons go to restaurants in baskets and tee-shirts....and poor persons borrow the costume.....

I’m not sure what you mean by baskets, …

Trainers.

sport shoes = trainers?   i mean sport shoes.  baskets is in french, but i thought it was also in english.

Posted on: 24 May 2018 by hungryhalibut

Chaussures de course. Baskets? I’d better brush up on my French! I just asked my wife what the French call trainers? Expecting her to say chaussuers de course. ‘Baskets’ she says. Like ‘le shampooing’ or ‘le brushing’. All very confusing. 

Posted on: 24 May 2018 by French Rooster
Hungryhalibut posted:

Chaussures de course. Baskets? I’d better brush up on my French! I just asked my wife what the French call trainers? Expecting her to say chaussuers de course. ‘Baskets’ she says. Like ‘le shampooing’ or ‘le brushing’. All very confusing. 

like stan smith tennis shoes, nike, reebok....sport shoes.   You will need some this week end, it will be very hot in Paris.   Don’t take the trains, it is strike time ( metro is ok).  

Posted on: 24 May 2018 by French Rooster

this forum became less tired or tiring !  some funny responses above....

Posted on: 24 May 2018 by Drewy

The more money I want to spend the scruffier I get. 

Reminds me of the time in the late 80’s my old man (a self employed hard working Heating & Plumbing engineer) walked into a BMW dealership wanting to test drive a 3 series. The salesman asked “are you sure you can afford a BMW Mr Drew?”. My dad walked out and bought one somewhere else. 

Posted on: 24 May 2018 by ChrisR_EPL

I like to think that dealers routinely sneer at customers behind their backs once they've left the shop, even if they leave with the car piled high with boxes of shiny new stuff and an enormous bill to pay. Just because we [on here] have a tendency to divert more of our available funds to an ultimately futile pursuit of sq nirvana doesn't mean that the people who make a living selling us the stuff should invite us round for dinner, and surely anything less is a snub?

I'm happy to spend a convivial session being made coffee and having the pick of some expensive toys to play with in between discussing music and many many other things while I'm there, but I wouldn't be surprised if the dealer tried to guide me to something that it might suit him were I to buy it. It's up to me to decide if he's right or wrong. It's that old sales trick, typically in bike shops - a punter ambles in wanting a nice road bike, they flog him something more suitable for the needs he describes. 18 months later he goes back to buy the road bike he wanted. Voila; two sales, he found out the first bike wasn't right after all and ends up with the right thing anyway and has had two new bikes not one. Everyone wins.

 

TLDR? Sales people have every reason to sell you what they want to sell you. It's how life works.

Posted on: 24 May 2018 by Massimo Bertola
French Rooster posted:
Massimo Bertola posted:

The way I see it, the whole matter may be summarized so: that 14 members answered your post (trying, each in his own way, to help or comment) but you only thanked one, twice. And were as quick as the lightning to adopt parts of his point of view, changing your mind about principles upon which you had previously been firm as a rock when it was about complaining about the dealers.

Truth is, to my eyes, you think you deserve the 'better' dealer because he seemed able to meet your requirements, but in reality you are the complaining type, unable to accept a different point of view and remarking twice on some lack of 'pleasantries' on the second dealer's part when you're doing exactly the same thing with 13 people.

Best

M.

are you a dealer ?

are you a rooster?

Posted on: 25 May 2018 by Johnell
Perol posted:
analogmusic posted:

a dealer can tell from the way you carry yourself, talk, what clothes etc. if you have the money for a Naim system or not.

 

∆∆ Nominated as one of the most silly bizare post today

Then what is right way of carrying and clothes please ?

As for having money for a Naim system..you can't be serious ! ????

I couldn't agree more Perol and turning that whole clothes argument on it's head, I must disappoint my dealers hugely when they see me stride in to their place in my RM Williams boots but only ever skulk out with budget, trade-in and ex-dem stuff.