This is how NOT to speak to a prospective customer over the phone

Posted by: Alonso on 24 May 2018

So this is the dealio; I wanted to demo the SCM40 actives against the passive version (with a NAP250) - So I thought to myself..., that can't be too hard?  I'll check out who carries both Naim and ATC in my area and drop them a line, which was something along the lines of:

"I am wondering if it could be possible to book a demonstration of ATC’s SCM40A and SCM40 with a Naim NAP250.  I am particularly interested in this speaker / power amp combination. You can choose the source/pre you deem fit

2 dealers got back to me; dealer A and dealer B

Dealer A replied first "We are sure we can help you, perhaps it would be useful for us to have a chat about your system plans" - To which I thought, OK, you could've said, "Yes, we have the kit you want to demo, or we don't" but fair enough ...  So I give dealeroo A a ring.

The guy was pleasant and very polite - You know, that middle-class / middle-age salesperson demeanour, the type that makes you feel all warm inside and finds everything you say funny,  yeah... that type.

Anyway, the first thing he said after I described my system and explained (again) what I wanted,  was "Oh I have a power supply that will make your NDX shine". When I said it was not an NDX that I had but a ND5 XS, he said it might not be a good enough source for the SCM40 - (fair enough, he's entitled to his opinion)  This was followed by him telling me he did not have the speakers I wanted to demo in stock, and that I would really struggle to find a hifi dealer that had both passive and actives SCM40 for demo. Fair enough, but the bit that took the biscuit  was "we could use a pair of SCM11 because they'll give you a good idea of the 'ATC sound"  - I was a bit taken aback to be honest... His solution (when I said that the SCM11 was not what I wanted) was to suggest that maybe he could ask Naim for a pair of Actives as demo "If I tell them that I will sell them"

Is this the way most dealers do business? He basically broke every rule in the book 

Dealer B got back to me a few hours later, his response?

"Yes, have both speakers in stock as well as a NAP250. I'll use a NACN272. When would you like to come?" No, opening pleasantries , no 'kind regards' at the end. The dude didn't even put his name on the email, but guess which one I'll be visiting....

[RANT OVER]

Posted on: 25 May 2018 by Quads
French Rooster posted:
Ardbeg10y posted:
Perol posted:
Christopher_M posted:

Whoever said the forum was boring?!

We would be poorer without AM and his views

Lets honour him

Yes, and I miss allante93!

yes, where is alliante93?    he was funny too....

Are you saying we Italians are funny...

I mean, do we make you laugh????  

 

Posted on: 25 May 2018 by Bob the Builder

I do not know about other countries but in England there are still Hifi stores that can have a bit of an elitist attitude and depending on your dress code which does not have to be scruffy or inexpensive and also depressingly your accent you will get treated either to the very well dressed, very well spoken and manicured manager or to the underling. 

On the very, very few occasions I have had to venture in to one of these stores I have disliked the experience and left without spending a penny. 

Alternatively I have entered a more 'high street' type hifi store in my builders clothes (yes I'm of those who dresses up to go out but has the arse hanging out of his trousers at work) and been treated extremely well and spent my hard earned.

Depressing as it is for some people there are those of us who don't have much education, work menial jobs, do not wear a suite  or shirt to work but who have big fat wallets. Remember 'Loadsamoney'.

Posted on: 25 May 2018 by fred47

Being wheelchair bound, now one takes me serious from the start.

Posted on: 25 May 2018 by Tabby cat
Bob the Builder posted:

I do not know about other countries but in England there are still Hifi stores that can have a bit of an elitist attitude and depending on your dress code which does not have to be scruffy or inexpensive and also depressingly your accent you will get treated either to the very well dressed, very well spoken and manicured manager or to the underling. 

On the very, very few occasions I have had to venture in to one of these stores I have disliked the experience and left without spending a penny. 

Alternatively I have entered a more 'high street' type hifi store in my builders clothes (yes I'm of those who dresses up to go out but has the arse hanging out of his trousers at work) and been treated extremely well and spent my hard earned.

Depressing as it is for some people there are those of us who don't have much education, work menial jobs, do not wear a suite  or shirt to work but who have big fat wallets. Remember 'Loadsamoney'.

Couldn't agree more Bob,

What's this great mystique with dealers not all  - but the types who like to promote themselves as Audio consultant's - demonstrations strictly by appointment.I find it quite cringe worthy.All there doing is selling boxes with massive margins on them.With the climate in the industry at the moment especially with changing buying trends with the younger generation they should lower their sophisticated persona.

If I go to my dentist who I have built up a relationship with I wear what I am comfortable wearing I know the guy is a fully qualified doctor and it's taken in the case of a dentist 8 years study - now that's what I call a consultant not some guy who is selling hifi gear and just wants money off me and wants a sale.

Posted on: 26 May 2018 by analogmusic

What on earth are you talking about?

Hey ho, stop right there.

All the dealers that I know are very informed and committed to delivering a system in their customer homes that will delight for years and years.

Massive margins? what on earth are you thinking? in Hi-fi? Ever taken a look at Naim's financial statements?

Please take a Look at Louis Vuitton  financial statement and margins, and how they sell that particular Birkin bag to customers.

 

Posted on: 26 May 2018 by Massimo Bertola
fred47 posted:

Being wheelchair bound, now one takes me serious from the start.

I'm really sorry to read that, but I think that this is disingenuous behavior on the dealer's part.

Posted on: 26 May 2018 by TOBYJUG

Who-ever you are and what-ever you do, as long as your clean and not smelly.  No one likes a smelly customer.

https://www.animalanswers.co.uk/wp-content/uploads/2016/09/Skunk-616x410.jpg

Posted on: 26 May 2018 by fred47
Massimo Bertola posted:
fred47 posted:

Being wheelchair bound, now one takes me serious from the start.

I'm really sorry to read that, but I think  that this is disingenuous behavior on the dealer's part.

In  my pre naim time I wanted to buy a Accuphase amplifier ( and you know how costly they are) when I went into the shop I was told by the salesman " you better look elsewhere, we deal with Highend audio which your not able to buy.". 

Somehow you get used to that kind off reactions.

And there are even today audio support guides to find saying" This equipment should not be used by disabled people without supervision from a parent or caretaker. 

Posted on: 26 May 2018 by Perol
analogmusic posted:

What on earth are you talking about?

Hey ho, stop right there.

All the dealers that I know are very informed and committed to delivering a system in their customer homes that will delight for years and years.

Massive margins? what on earth are you thinking? in Hi-fi? Ever taken a look at Naim's financial statements?

Please take a Look at Louis Vuitton  financial statement and margins, and how they sell that particular Birkin bag to customers.

 

Ordinary margin in audio is roughly between 40-75% typically on the better side of 50-60%

I know for certain a well known turntable manufacturer operated with 65% dealer margin

Margins in clothes & shoe branches are massive, not unusual 70-80% just to put a bit perspective in it

The old general thumb rule, items selling 10 times more than they cost is not allways far off

Posted on: 26 May 2018 by Perol
Alba1320 posted:

Is Richard on holiday?

Ssh..

Either he''s out getting better dressed or exercise in looking rich !

 

Posted on: 26 May 2018 by SongStream
fred47 posted:
Massimo Bertola posted:
fred47 posted:

Being wheelchair bound, now one takes me serious from the start.

I'm really sorry to read that, but I think  that this is disingenuous behavior on the dealer's part.

In  my pre naim time I wanted to buy a Accuphase amplifier ( and you know how costly they are) when I went into the shop I was told by the salesman " you better look elsewhere, we deal with Highend audio which your not able to buy.". 

Somehow you get used to that kind off reactions.

And there are even today audio support guides to find saying" This equipment should not be used by disabled people without supervision from a parent or caretaker. 

That really is quite unbelievable, and one should not have to 'get used' to such outrageous attitudes.  

Posted on: 26 May 2018 by hungryhalibut

I bet Alonso didn’t expect to trigger such a wide ranging discussion. I wonder how he is getting on with his demonstration at Dealer B. I also wonder what he will be wearing to the demonstration!!

Posted on: 26 May 2018 by Kiwi cat
Perol posted:
analogmusic posted:

What on earth are you talking about?

Hey ho, stop right there.

All the dealers that I know are very informed and committed to delivering a system in their customer homes that will delight for years and years.

Massive margins? what on earth are you thinking? in Hi-fi? Ever taken a look at Naim's financial statements?

Please take a Look at Louis Vuitton  financial statement and margins, and how they sell that particular Birkin bag to customers.

 

Ordinary margin in audio is roughly between 40-75% typically on the better side of 50-60%

I know for certain a well known turntable manufacturer operated with 65% dealer margin

Margins in clothes & shoe branches are massive, not unusual 70-80% just to put a bit perspective in it

The old general thumb rule, items selling 10 times more than they cost is not allways far off

My understanding is that luxury products such as Prada handbags have an average markup of 1400% of the cost of production. So 50% Hifi does not seem so bad.

Posted on: 26 May 2018 by Richard Dane
Alba1320 posted:

Is Richard on holiday?

No, just happy you kids are having fun. Just don’t hurt yourselves...

Posted on: 26 May 2018 by Simon-in-Suffolk
French Rooster posted:
nigelb posted:

Someone, please explain to FR, I'm off to bed.

i understood, when the cat is away, the mousses are dancing......    i just commented the photo, it was funny to imagine Richard as a cat in the armchair.....

FR, indeed, there is an English saying, ‘When the cat’s away, the mice will play’

https://idioms.thefreedictiona...C+the+mice+will+play

 

Posted on: 26 May 2018 by hungryhalibut
Kiwi cat posted:
Perol posted:
analogmusic posted:

What on earth are you talking about?

Hey ho, stop right there.

All the dealers that I know are very informed and committed to delivering a system in their customer homes that will delight for years and years.

Massive margins? what on earth are you thinking? in Hi-fi? Ever taken a look at Naim's financial statements?

Please take a Look at Louis Vuitton  financial statement and margins, and how they sell that particular Birkin bag to customers.

 

Ordinary margin in audio is roughly between 40-75% typically on the better side of 50-60%

I know for certain a well known turntable manufacturer operated with 65% dealer margin

Margins in clothes & shoe branches are massive, not unusual 70-80% just to put a bit perspective in it

The old general thumb rule, items selling 10 times more than they cost is not allways far off

My understanding is that luxury products such as Prada handbags have an average markup of 1400% of the cost of production. So 50% Hifi does not seem so bad.

That 50% is the supposed dealer margin, not the difference between the cost of production and the selling price, which will be far, far greater. 

Posted on: 26 May 2018 by sjt

As a customer, I think its very important to let the dealer know that I am knowledgeable about hifi, so I always ask how many Dolbys it's got. That shows em!

 

I must acknowledge Mel Smith and Griff Rhys Jones for that one. There was a sketch on one of their programmes about hifi dealers making fun of customers.

Posted on: 26 May 2018 by james n

Thanks to SJT for reminding me. Just like the Streaming section of the forum 

Posted on: 26 May 2018 by Alonso
Hungryhalibut posted:

I bet Alonso didn’t expect to trigger such a wide ranging discussion. I wonder how he is getting on with his demonstration at Dealer B. I also wonder what he will be wearing to the demonstration!!

Ha! - I was just thinking that yesterday...  I feel bad to be honest, half of the people misunderstood my praise to dealer B, and others thought I was being a self-entitled bell-end.

Anyway... demonstration with dealer B is booked for June 5 (NAC N272 NAP250 to ATCSCM40, 40A, 50 and 50A!) 

For my demonstration,  I'll go during my lunch break, so most likely I'll be wearing a  t-shirt from Primark, a lovely pair of jeans from my local charity and a pair comfy All star-converse from Tesco. I've been practicing my enunciation so I don't sound too foreign and I've googled some exotic travel destinations and make sure I drop some names during the conversation. I usually shower on Sundays but I think I'll have a good scrub the night before. I do have to remember to top-up my leccy metre, I don't want to shower in cold water again. I am sure I will make a good impression and dealer B will think I am a worthy prospective customer worth his time and respect.

Posted on: 26 May 2018 by analogmusic

Posted on: 26 May 2018 by feeling_zen
Perol posted:
analogmusic posted:

What on earth are you talking about?

Hey ho, stop right there.

All the dealers that I know are very informed and committed to delivering a system in their customer homes that will delight for years and years.

Massive margins? what on earth are you thinking? in Hi-fi? Ever taken a look at Naim's financial statements?

Please take a Look at Louis Vuitton  financial statement and margins, and how they sell that particular Birkin bag to customers.

 

Ordinary margin in audio is roughly between 40-75% typically on the better side of 50-60%

I know for certain a well known turntable manufacturer operated with 65% dealer margin

Margins in clothes & shoe branches are massive, not unusual 70-80% just to put a bit perspective in it

The old general thumb rule, items selling 10 times more than they cost is not allways far off

Those numbers are nonsense. Most Japanese hifi brands hover around the 20% margin and 40% is really hefty margin for the premium brands like Linn. 

Having had access to dealer price lists for several years and ordering new stock, I cannot even imagine where your numbers come from.

40-80%?! Bloody hell, I wish.

Posted on: 26 May 2018 by SongStream
james n posted:

Thanks to SJT for reminding me. Just like the Streaming section of the forum 

I wondered if this sketch would pop-up again.  Mel even followed most of the rules we seem to have established.  He is quite well dressed, needed no help being carried into the store, speaks very politely, just didn't do his research.  Naughty, naughty!  A lamb to the slaughter.

Posted on: 26 May 2018 by Massimo Bertola
SongStream posted:
fred47 posted:
Massimo Bertola posted:
fred47 posted:

Being wheelchair bound, now one takes me serious from the start.

I'm really sorry to read that, but I think  that this is disingenuous behavior on the dealer's part.

In  my pre naim time I wanted to buy a Accuphase amplifier ( and you know how costly they are) when I went into the shop I was told by the salesman " you better look elsewhere, we deal with Highend audio which your not able to buy.". 

Somehow you get used to that kind off reactions.

And there are even today audio support guides to find saying" This equipment should not be used by disabled people without supervision from a parent or caretaker. 

That really is quite unbelievable, and one should not have to 'get used' to such outrageous attitudes.  

Completely agree on the unbelievable – never seen such an attitude here – but if one doesn't learn to get used to most of the world's people being a****les, life becomes a very steep path.

Fred, please just don't give a s*it about similar events.

Posted on: 26 May 2018 by French Rooster
Quads posted:
French Rooster posted:
Ardbeg10y posted:
Perol posted:
Christopher_M posted:

Whoever said the forum was boring?!

We would be poorer without AM and his views

Lets honour him

Yes, and I miss allante93!

yes, where is alliante93?    he was funny too....

Are you saying we Italians are funny...

I mean, do we make you laugh????  

 

of course, funny and lively....but i wonder where is our member alliante93....

Posted on: 26 May 2018 by French Rooster
Hungryhalibut posted:

I bet Alonso didn’t expect to trigger such a wide ranging discussion. I wonder how he is getting on with his demonstration at Dealer B. I also wonder what he will be wearing to the demonstration!!

perhaps his dealer B is reading this thread.....