Oh joy!
Posted by: BigH47 on 10 January 2011
Go Compare adverts have invaded infested Spotify. I will not pay for premium though, I'll continue to change input channels till it goes away. 
It might work as a campaign ,but it just makes me more determined NEVER EVER to use them.
It might work as a campaign ,but it just makes me more determined NEVER EVER to use them.
Posted on: 10 January 2011 by Tony Lockhart
Posted on: 10 January 2011 by Mike-B
Tony I am protesting at the highest level
This is out of order. Us sensitive Naim folk spend all our lives avoiding these crass TV adverts and we spend even more hours pressing mute or channel change buttons just to avoid this shrieking so non-musical abomination, then you have the audacity to post a picture of "it". How double dare you.
I should go find a double glazing avert to teach you a lesson, but instead I will try to calm it all with this.
This is out of order. Us sensitive Naim folk spend all our lives avoiding these crass TV adverts and we spend even more hours pressing mute or channel change buttons just to avoid this shrieking so non-musical abomination, then you have the audacity to post a picture of "it". How double dare you.
I should go find a double glazing avert to teach you a lesson, but instead I will try to calm it all with this.
Posted on: 10 January 2011 by Tony Lockhart
Please accept my humblest apple ogies. I didn't intend that your blood pressure rocket so high.
By the way, how did they manage to clear all the bloody cars off Gold Hill? Or did Shaftsbury only recently allow them?
Tony
PS. Our pvr button for fast forward 3m40sec is nearly worn out.
By the way, how did they manage to clear all the bloody cars off Gold Hill? Or did Shaftsbury only recently allow them?
Tony
PS. Our pvr button for fast forward 3m40sec is nearly worn out.
Posted on: 14 January 2011 by Tony Lockhart
I've found out that I'm related to the Go Compare man.
Just off to Beachy Head.
Just off to Beachy Head.
Posted on: 14 January 2011 by TomK
How about WeBuyAnyCarDotCom or Sheila's Wheels? At least as annoying as Go Compare but I suspect all have been very successful campaigns.
Surely this thread's existence is evidence of that?
Surely this thread's existence is evidence of that?
Posted on: 14 January 2011 by Tommo
Definitely echo the sentiment that these ads guarantee that I'll never use that site.
At least they've stuck to a theme. Confused.com seem to be switching strategies and campaigns every week, and none of them are in the least bit engaging.
Oh and that GoCompare guy must win the 'OMG how did this ever take off?' award, previously awarded to Lord Howard of Halifax.
At least they've stuck to a theme. Confused.com seem to be switching strategies and campaigns every week, and none of them are in the least bit engaging.
Oh and that GoCompare guy must win the 'OMG how did this ever take off?' award, previously awarded to Lord Howard of Halifax.
Posted on: 14 January 2011 by TomK
The object of advertising is not to make you dive out and buy something right away but to raise your awareness of something. I'd say job done here.
Posted on: 15 January 2011 by Kevin-W
quote:Originally posted by TomK:
The object of advertising is not to make you dive out and buy something right away but to raise your awareness of something. I'd say job done here.
Not quite. The object of advertising is to change behaviour. Increased awareness is extremely important but pointless if it doesn't at some point result in an action - a purchase, a change of habit, adoption of different behaviours etc - as the great David Ogilvy once said, "We sell or else".
The "Go Compare" ads were again voted "Most Irritating Ad of the Year" but the in-house team which created them can feel quite pleased with themselves. Not only has the campaign increased awareness of the "Go Compare" brand but it has overtaken confused.com to become market leader. So job done.
Ad's still crap though...
Posted on: 15 January 2011 by TomK
quote:Originally posted by Kevin-W:
Increased awareness is extremely important but pointless if it doesn't at some point result in an action - a purchase, a change of habit, adoption of different behaviours etc - as the great David Ogilvy once said, "We sell or else".
The "Go Compare" ads were again voted "Most Irritating Ad of the Year" but the in-house team which created them can feel quite pleased with themselves. Not only has the campaign increased awareness of the "Go Compare" brand but it has overtaken confused.com to become market leader. So job done.
Ad's still crap though...
And an irritating ad that sticks in your mind is better than one that's entertaining but quickly forgotten. I've said on many occasions something like, "That's more likely to make me not buy this product", but in the vast majority of cases that's not how it works. It may be annoying now but it sticks in your mind and that's what matters when it comes to making a decision on whether to buy at a later date.
These ads have been extremely successful, no doubt about it. We're all influenced to some extent no matter how strong minded we all think we are, myself included.