Naim brochure.......Winter 2000

I have just received the latest copy of the Naim brochure through the post (thats helped push my bonus up)and I have to say that this edition is the best one yet.

I must say that page 2 was a little 1980's in its style, rather boxey and bland but from page 3 onwards, it was great.

I get to review a lot of publicity brochures in my job......some good and some bloody awful. This years brochure is up amongst the best.

Best publicity shot without doubt, page 10 on the NAP 500. Brilliant photo of the amp with the R&D team tucked inside.

The two page intro (pages 4 and 5)gave an excellent perspective of the 5 series and even my 26 year old son who thinks Naim sound goods but looks dull has to admit that this new range has brought it bang up to date. He is now tempted.

Pages 6 and 7......bloody good article on the Naim approach to interconnects which got the message over nice and clear......good one.

The customer perspective on pages 12 and 13 on Vik from Singapore was a nice light hearted article but answered a lot of questions on marketing approach.

I think the chaps (and Ladies) at Naim derserve a pat on the back for this years edition.

Regards

Mick