am I braking the law?
Posted by: bornwina on 12 April 2005
A motor manufacturer holds a database of names and addresses of people who purchase their cars. They make this database available to their dealer network in order that the dealer may communicate with them about safety recalls. The dealer, if he sold them the car in question, would also use this data or perhaps a database that they produced and controled in order to market themselves to this person.
As a dealer for said manufacturer I am able, if I see a car of our brand driving through town, to make a note of it's registration number and then access the owners name and address from the manufacturers database although I did not sell them the car.
Am I braking the law if I subsequently write to that person with marketing material or would I be braking the law?
Free legal advice gratefully received.
As a dealer for said manufacturer I am able, if I see a car of our brand driving through town, to make a note of it's registration number and then access the owners name and address from the manufacturers database although I did not sell them the car.
Am I braking the law if I subsequently write to that person with marketing material or would I be braking the law?
Free legal advice gratefully received.
Posted on: 13 April 2005 by Rockingdoc
Look, we're talking about car dealers here. Where does ethics come into it?
Posted on: 13 April 2005 by Polarbear
quote:Originally posted by Rockingdoc:
Look, we're talking about car dealers here. Where does ethics come into it?
thats why we need Acts like this to protect us!
Posted on: 13 April 2005 by oldie
But unfortunatly THEY DON'T, as Bornwina has proven to all.Not wishing to be impolite, but under the circumstances a rather unfortunate choice of name
oldie.
oldie.
Posted on: 13 April 2005 by Mick P
Oldie
Bornwina is not a Rover agent so he is not a bornlosa.
Regards
Mick
Bornwina is not a Rover agent so he is not a bornlosa.
Regards
Mick
Posted on: 14 April 2005 by bornwina
Heh heh, bravo.Could be worse though, I could have nothing better to do than troll round here all day, not wishing to be impolite of course.
Posted on: 14 April 2005 by Steve O
bornwina,
Two quick points.
1- If the car owners are not happy with the current level of service they're receiving I'm sure they will seek you out without you resorting to dodgy tactics.
2- If the service you offer is so good then surely they'd have bought the car from you in the first place.
Regards,
Steve O.
And in true car dealer fashion I wasn't entirely truthful. There's one more point.
3- I detest junk mail and spamming. I reckon you'll alienate a lot of people if you pursue this line of action, as I think the responses to your post have shown.
Two quick points.
1- If the car owners are not happy with the current level of service they're receiving I'm sure they will seek you out without you resorting to dodgy tactics.
2- If the service you offer is so good then surely they'd have bought the car from you in the first place.
Regards,
Steve O.
And in true car dealer fashion I wasn't entirely truthful. There's one more point.
3- I detest junk mail and spamming. I reckon you'll alienate a lot of people if you pursue this line of action, as I think the responses to your post have shown.
Posted on: 15 April 2005 by bornwina
Steve O
"1- If the car owners are not happy with the current level of service they're receiving I'm sure they will seek you out without you resorting to dodgy tactics"
I don't doubt they will but that can takes months and years.
"2- If the service you offer is so good then surely they'd have bought the car from you in the first place"
Did I mention above that I sell cars? What I said was that I am approved by a motor manufacturer to provide service and safety recall work to their cars and am privy to information regarding that. All I propose is to advise them that they have a choice of the place they bought the car from or me. Judging by the comments of those that would have me burnt at the stake anyone would think I want to send their details to Anglian windows.
"And in true car dealer fashion I wasn't entirely truthful. There's one more point"
You've watched too many fly on the wall documentaries - no doubt you immagine every plumber pisses on your carpets and rummages through your wife's knicker drawer.
"3- I detest junk mail and spamming. I reckon you'll alienate a lot of people if you pursue this line of action, as I think the responses to your post have shown."
Of the 661 viewings of this thread only about half a dozen people have felt compelled to make there negative views known, the rest possibly don't give a shit. What this tells me is that I must comply with the law because there will always be someone with an axe to grind if I don't.
ps are you the 'Steve O' who staples his testicals to his inner thigh?
"1- If the car owners are not happy with the current level of service they're receiving I'm sure they will seek you out without you resorting to dodgy tactics"
I don't doubt they will but that can takes months and years.
"2- If the service you offer is so good then surely they'd have bought the car from you in the first place"
Did I mention above that I sell cars? What I said was that I am approved by a motor manufacturer to provide service and safety recall work to their cars and am privy to information regarding that. All I propose is to advise them that they have a choice of the place they bought the car from or me. Judging by the comments of those that would have me burnt at the stake anyone would think I want to send their details to Anglian windows.
"And in true car dealer fashion I wasn't entirely truthful. There's one more point"
You've watched too many fly on the wall documentaries - no doubt you immagine every plumber pisses on your carpets and rummages through your wife's knicker drawer.
"3- I detest junk mail and spamming. I reckon you'll alienate a lot of people if you pursue this line of action, as I think the responses to your post have shown."
Of the 661 viewings of this thread only about half a dozen people have felt compelled to make there negative views known, the rest possibly don't give a shit. What this tells me is that I must comply with the law because there will always be someone with an axe to grind if I don't.
ps are you the 'Steve O' who staples his testicals to his inner thigh?
Posted on: 15 April 2005 by Berlin Fritz
It's known as the hard sell, as well you know.
Fritz Von Jehova's Wittnesses never give up either
Fritz Von Jehova's Wittnesses never give up either
Posted on: 15 April 2005 by Steve G
quote:Originally posted by bornwina:
Of the 661 viewings of this thread only about half a dozen people have felt compelled to make there negative views known, the rest possibly don't give a shit.
You should have been in politics, you certainly appear to have the "logic" and morals for it...
The other viewers have probably just viewed the thread, shaken their heads and thanked their lucky stars that they're outwith your catchment area!
Posted on: 15 April 2005 by Berlin Fritz
With 'Catchment' being the very appropiate and operative descriptive word, innit.
Fritz Von I thought Hawkers weren't allowed on this Forum ?
Fritz Von I thought Hawkers weren't allowed on this Forum ?
Posted on: 15 April 2005 by Steve O
bornwina,
Humble apologies for my misreading of your post which led to point 2 on my list.
However I remember vividly some bad dealings with car salesmen. The worst example was when a few years ago I was looking for a nearly new BMW 5 series. I left my details at my local BMW dealership in Chester who told me "we have good examples coming in all the while". I left with hope in my heart. A few weeks later I was summoned to the showroom to see a BMW 525 that was so new to the showroom they had not even had chance to valet it. I hurried down only to find it was the exact same car I had seen at a BMW dealership in Crewe a week earlier. This was admitted by the salesman so it wasn't a mistake on my part. Are you therefore surprised my view of car salesmen is so low?
And in finishing, no, I am not the same "Steve O" as the one who staples his testicles to his inner thigh. But in light of your sarcastic reply I would be willing to staples yours anytime, whether you chose it or not.
Your postings have merely reinforced my previous misgivings of the moral values held by some of your profession.
Steve O.
Humble apologies for my misreading of your post which led to point 2 on my list.
However I remember vividly some bad dealings with car salesmen. The worst example was when a few years ago I was looking for a nearly new BMW 5 series. I left my details at my local BMW dealership in Chester who told me "we have good examples coming in all the while". I left with hope in my heart. A few weeks later I was summoned to the showroom to see a BMW 525 that was so new to the showroom they had not even had chance to valet it. I hurried down only to find it was the exact same car I had seen at a BMW dealership in Crewe a week earlier. This was admitted by the salesman so it wasn't a mistake on my part. Are you therefore surprised my view of car salesmen is so low?
And in finishing, no, I am not the same "Steve O" as the one who staples his testicles to his inner thigh. But in light of your sarcastic reply I would be willing to staples yours anytime, whether you chose it or not.
Your postings have merely reinforced my previous misgivings of the moral values held by some of your profession.
Steve O.
Posted on: 15 April 2005 by John Sheridan
quote:Of the 661 viewings of this thread only about half a dozen people have felt compelled to make there negative views known, the rest possibly don't give a shit. What this tells me is that I must comply with the law because there will always be someone with an axe to grind if I don't.
quote:
The other viewers have probably just viewed the thread, shaken their heads and thanked their lucky stars that they're outwith your catchment area!
indeed.
Posted on: 15 April 2005 by Huwge
If you really want an answer why don't you ask the car manufacturer directly (as owner of the database) or alternatively read the material that was submitted to you by the manufacturer about appropriate use of the database. If they did not deliver any advice, that may let you off the hook somewhat - but not much.
Posted on: 15 April 2005 by andy c
quote:What this tells me is that I must comply with the law because there will always be someone with an axe to grind if I don't.
why do you find this surprising? We live in a society of 'so long as it doesn't directly happen to me I don't give a shit'.
You asked a question, you go actual legal answers (from me, anyway). If you want to take a chance on cold selling in the current political climate, go ahead...
andy c!
Posted on: 16 April 2005 by bornwina
Steve
"This was admitted by the salesman so it wasn't a mistake on my part. Are you therefore surprised my view of car salesmen is so low?"
I don't know about you but I rarely come across anybody or any company in my private or business life who provides what I'd call decent service so your experience doesn't surprise me -what does irritate though is that many people seem to want to tarnish an entire indutry on hearsay or the odd negative experience.
Sorry about the sarcasm and you really wouldn't want to touch my bollocks.
Andy
"why do you find this surprising? We live in a society of 'so long as it doesn't directly happen to me I don't give a shit'."
I don't find it surprising - it does frustrate me that a vocal and principled minority, in this instance, would probably scupper what I believe the vast majority of my target audience would view as useful information - I realise it is not my place to make this judgement and this is why we haved privacy laws but its frustrating nevertheless.
"This was admitted by the salesman so it wasn't a mistake on my part. Are you therefore surprised my view of car salesmen is so low?"
I don't know about you but I rarely come across anybody or any company in my private or business life who provides what I'd call decent service so your experience doesn't surprise me -what does irritate though is that many people seem to want to tarnish an entire indutry on hearsay or the odd negative experience.
Sorry about the sarcasm and you really wouldn't want to touch my bollocks.
Andy
"why do you find this surprising? We live in a society of 'so long as it doesn't directly happen to me I don't give a shit'."
I don't find it surprising - it does frustrate me that a vocal and principled minority, in this instance, would probably scupper what I believe the vast majority of my target audience would view as useful information - I realise it is not my place to make this judgement and this is why we haved privacy laws but its frustrating nevertheless.
Posted on: 16 April 2005 by Berlin Fritz
It's great that you never give up, and it's great that the great unwashed are all stupid, innit, if people want service they'll find it themselves.
Fritz Von Talk about stealth advertising
Fritz Von Talk about stealth advertising
Posted on: 16 April 2005 by andy c
quote:I realise it is not my place to make this judgement and this is why we haved privacy laws but its frustrating nevertheless.
Then why not compromise?
Do a select drop, coupled with a survey, run indipendantly, and see if your theory actually is correct. You could use people who actually volunteer for such surveys, therefore not breaking the law. But, it might not bring you in the revenue you want.
PS: I don't like cold selling... no surprise there I feel, but some people are not prepaired to say this in public. You are assuming a black and white, yes or no culture, here. That is an error IMO.
andy c!
Posted on: 16 April 2005 by Polarbear
quote:it does frustrate me that a vocal and principled minority, in this instance, would probably scupper what I believe the vast majority of my target audience would view as useful information
The important part of this sentence is the bit "what I believe", whereas all you are doing is making money out of cold selling.
If you firmly believe that your "product" is beneficial then why don't you advertise your "product" in the proper manor. Then the unsusspecting public can make up their own mind rather than have someone trying to force it upon them.
The reason for having the data protection act is to stop "salesmen" harrasing us. I for one don't want it and will not tolerate it. Anyone who calls at unreasonable times or leaves unwanted sales material gets the same treatment.