[First, let me apologise for how long this post is: I was so glad that I felt able to write instead of spending the afternoon doing nothing much that I started and just kept going - don’t blame me: blame Allan and everyone else who has contributed to this thread for keeping me amused enough - but now I’m too tired to edit it].
After spending the whole day painting my carpet with Nama [moving the furniture and removing the carpet to obtain the full effect of Nama was simply impractical], I switched on my hi-fi with a certain sense of trepidation. Would the Nama really make as much difference as I had hoped? I knew that on a carpeted floor I couldn’t expect my Rotel RCD965 BX to sound wholly better than a CDSII, but it seemed reasonable to expect performance at worst equalling a CDX.
The first disc to be spun was ‘Scrapyard Symphonies’ by "intelligent thrash metal" band ‘Dreadful Grate’ - the latest signing to the Naim label. On the first track, ‘So You Think You Can Cut it?’ the voice of Dwayne Goobler - the band’s tortured-genius-songwriter and lead singer [if, indeed, Dreadful Grate can be said to sing at all] came across with a power and authority never heard on my system before. To put it in perspective, it was as if Goobler’s distinctive "bark" had been transformed from Pekinese to rottweiler in one go. The sound stage developed greater depth and scale, and the music thundered out of an almost perfect blackness never heard before - I say "almost" because at high listening levels I detected a slight trace of emerald green. However, on track two - "Incarceration (Just Take The Blame)" - the effect was quite beyond what I had expected. Sampled buzz-saws and digitally processed electric guitars, for example, were easily distinguishable from each other. The buzz-saws, in particular, were harsher and more realistic than ever before - I even had to cover my ears just as if I were in a real woodwork or metalwork shop! Furthermore, everything was in tune and in time, dynamic contrasts were greater than I had ever heard before and dynamics were reproduced with the natural ease that is characteristic of high linearity!!!
Something was clearly wrong. Having read about ‘Scrapyard Symphonies’ on the Naim website, I knew that ‘Incarceration (Just Take The Blame)’ was something of a tour-de-force for the group - simultaneously subverting the conventions of both intelligent thrash metal and classical composition, underpinned by an ironic, self-mocking post-modernist statement on the state of popular music: deliberately employing every bad production technique in the book. The result is intended to sound heavily compressed, severely equalised [to give the muffled "analogue" sound favoured by people who wouldn’t know analogue sound if it bit them] and out of tune - thanks to the use of a faulty pitch-correction device from the mid eighties.
I was puzzled. Could Nama really be that bad when used on a carpet? It seemed to be showing a kind of hidden tunefulness and musicality that wasn’t really there. Then I realised what the problem was. Instead of acting on my source components, the Nama paint had made my NAP 90 sound like a NAP 500 - a NAP 500 that was intent on mercilessly exposing the failings of the rest of my system.
Painting the carpet had clearly been a big mistake. You can imagine how disappointed I was. It just goes to show how dangerous it can be to disregard manufacturers’ warnings: on page 375 of the Nama manual, it clearly states that Nama cannot be held responsible for the unpredictable and detrimental effects of painting carpets. I tried to clean off the coat-17 using the free bottle of Nama Advanced Solvent Technology [known, jokingly, as NASTy] that came with my Nama paint but, despite my best efforts, my carpet remains emerald green.
I tried to phone Nama, but the line was engaged for an hour so I phoned Naim instead, hoping against hope that they could suggest something.
Something very strange happened when I got through to Naim’s switchboard. Instead of being transferred to the appropriate extension for my query, there was a brief silence - followed by a click - and then I found myself listening to what must have been a confidential discussion between two Naim employees! It was difficult to understand what they were saying because the line was somewhat hissy [in a manner most reminiscent of a poorly maintained analogue answering machine] but I was able gather two important facts:
(1) Naim is considering suing Nima for "passing off" - on the basis that the names of both the company and the products are clearly intended to mislead customers into believing that they are purchasing Naim products.
(2) Naim is planning to introduce its own range of paint - Naim Audio Gloss Paint 01 - to be available in black, emerald green and grey. What’s more it will cost just £30 a tin!
Before I had a chance to learn any more, the line was cut. This time, I got through to the right person [I think his name was Mark], and told him about my carpet problem. To my surprise, he told me that all Naim dealers are required to carry a certain number of spare carpets for just such an eventuality! You can imagine how delighted I was - no wonder Naim is so good at keeping its customers!
At this point, I casually asked about the release date for Naim paint. "What paint is that?" came the defensive reply. I explained that it was understandable that Naim probably wanted to keep it under wraps for now, given that it was only £30 a can, and clearly not in the same league as Nama paint. "After all," I added, "High-tech solutions cost high-tech prices."
Mark (if that’s who he was) suppressed a laugh, and began to explain Naim’s thinking behind NAGP01. It was rather too technical for me to fully understand it all, but here’s the gist of it to the best of my recollection:
Other paint manufacturers concentrate purely on the macroscopic electro-mechanical properties of their paint, whereas Naim have been able to use their in-house software abilities to develop a complete paint-designing suite where paints can be modelled down to the quantum level. "What we found," explained Mark, audibly smiling, "is that traditional ideas about the importance of layering are quite mistaken. In fact, much of the benefits of hi-fi paints comes not from their acoustic damping properties but from eddy currents forming in the interstices between the layers performing precise filtering of the Earth’s magnetic field. We were able to design a polymer that would foster the formation of these eddy currents in a single layer. In fact, we designed it ten years ago!"
I asked why it had taken so long for the NAGP01 to go into production, and the answer was predictably simple: "Ten years ago, nobody had the facilities to manufacture it - at least not for less than £10 000 a litre. After an intensive research programme, involving co-operation with one of the world’s largest chemical conglomerates, we were confident that we could manufacture a product that could not be beaten either on quality, price or reliability."
I then asked him when I could listen to it. "At the moment, only black NAGP01 is in production, but we’ll be demonstrating it in secret at the Bristol Show," he confided, "- why don’t you come along?" I asked how it could be demonstrated in secret, given that the floors would look obviously altered. He laughed and explained that the floor would not be painted. Instead, a pair of DBLs would be painted in black Naim Audio Gloss Paint 01. The systems used to power them, he explained, would look like active systems, but inside the familiar boxes would be nothing - except for the innards of a single NAP90.
--Jeremy
PS Allan: there’s one thing I forgot to mention last time, which in view of Naim’s forthcoming venture into the paint arena could be of vital importance to you. I hope you don’t mind my saying this, but I feel that Nama’s new advertising slogan, "Paint your floor, change your life" seems a little unsubtle. I really think you would do well to reign in your marketing department before they go too far astray. Perhaps you could fire the lost of them and start a competition for Nama owners to find the most suitable slogan? I’m sure that the offer of a suitable Nama prize will result in a flood of entries. In case you do hold such a competition, my entry will be: "Nama - our paint is as good as our slogans are clumsy."
[This message was edited by Sproggle on THURSDAY 15 February 2001 at 19:22.]