Worthless and potentially damaging marketing alert

Posted by: Todd A on 29 November 2002

Interested in knowing when Naida Cole's new CD would be out, I checked out her obligatory web-site (www.naidacole.com) and was rather displeased at what I saw. Yes, she is attractive, but she should be sold more on her formidable ability rather than her beauty. Alas, this seems a pathetic marketing ploy used for many attractive female classical artists. Will this diminish how she is perceived?
Posted on: 29 November 2002 by David Tribe
After that lead in I thought that I would see her in nasty little g-string outfit. The bio told me way more than I cared to know about her training. She has to wear something. Maybe she should wear a burlap sack, Groucho nose and a fright wig so that her natural good looks will not distract us. wink

DCT
Posted on: 29 November 2002 by herm
Well, someone else has protested too, pencilling in some kind of undergarment to cover the tops of her br**sts in the big picture. Probably her big brother. I think that's sad.

So apart from playing the Fauré balade wherever she roams, she's like Kremer's North American accompanist? Kremer likes his gals pretty.

Herman
Posted on: 30 November 2002 by garyi
i'd give her one.

snigger
Posted on: 30 November 2002 by DJH
You're out of your league, Gary, with pathetic comments like that. Stick to flipping burgers.
Posted on: 02 December 2002 by Matthew T
Todd,

It is ratehr sad that it is not necessarily here musical abilities that sell her records. I don't think the artist or the record company is at fault though.

I actually find it harder to give credence to an artist who tries to sell there records because they are attractive rather then/as well as being musically gifted.

Matthew
Posted on: 02 December 2002 by Todd A
quote:
Originally posted by Matthew T:

I actually find it harder to give credence to an artist who tries to sell there records because they are attractive rather then/as well as being musically gifted.

Matthew


Generally, I agree with you - look at some pop divas. But with classical music it seems that the record companies are going down that road with many female artists irrespective of talent. (You don't see too many full body shots of male artists, do you? Yundi Li, excepted, of course.) Fortunately, the images are usually quite tame compared to more mainstream fare - some of Lara St. John's covers excepted - but it seems more common, and I doubt whether the moves are always thought of by the artists. I'm not crying for them, and they are grown-ups making their own choices, but I just wish for some better taste in marketing. Is that elitist? Perhaps. But that seems far better than being a populist in these matters.