I'm not a graphic designer but....

quote:

Originally posted by Rasher:
I wonder why it cost £1/2m? It's pathetic.

As said by Chillkram earlier in the thread, actually this was only a 'mere' £400k - but your point is well made.

My pettiness reminds me of a great joke -

"Which Tyler - leader of the Pedants' Revolt."

I'll get m'coat...

James

Remember guys (and gals) its not about sport anymore (If it ever has been in recent years), its about money. Anyone know what it costs to buy into the '2012 Brand"? What would Naim have to shell out to put the 2012 logo on their products in 2012? It wouldn't be cheap. And why do I have a sneakey feeling that the whole show will go waaay over budget. Everyone wants their cut.

/dl

You're dead right that it's all about money, David. I heard today that 'our' precious new Olympic logo cost a not inconsiderable £300,000 to bring to fruition - value for money or what, eh?!

FWIW the logo in Jono 13's post above should have been the obvious choice, IMHO. A missed opportunity if ever there was one.

quote:

Originally posted by David Legge:What would Naim have to shell out to put the 2012 logo on their products in 2012?

That would hardly be sensible marketing.

There are some quite nice alternatives on the BBC website (I particularly like the 3rd one from the first list and the last one from the second):

http://news.bbc.co.uk/1/hi/in_pictures/6719747.stm

http://news.bbc.co.uk/1/hi/in_pictures/6722205.stm

One or two of the serious ones are not half-bad either, and cost a damn sight less.

It all makes me rather glad I'm not a London council tax payer (though less glad that the arts funding from the lottery is clearly going to take a hit for this nonsense).

regards, Tam

I stick my head above the parapet and say that I am not anti the Olympics per se (mainly because the venue for the one Olympic sport I watch is already built - Dorney Lake, Eton).

But I do like this one by Andrew Robinson:



James

I read in the Times yesterday that the logo has been described as Lisa Simpson giving a blow-job. Unfortunately that image is now stuck in my head each time I see this ridiculous logo.

It goes to show that joe public has a lot more nous about him than these head up their arse dickheads.
It's not rocket science to see that the word London could be included with the Olympic rings or use the underground map type graphics.
What's the betting it don't get changed?
Being pessimistic this looks indicative of the type of games we will have in 2036 when London's finally ready for the 2012 OG.

The petition is up to 34,000 against - not bad for a couple of days!

quote:

Originally posted by Cheese:

quote:

Originally posted by David Legge:What would Naim have to shell out to put the 2012 logo on their products in 2012?

That would hardly be sensible marketing.

I was simply interested in knowing what a company eg Naim (not that they would or should) would have to pay to use the logo/brand. Maybe I should have said Cadbury or Nike.

Anyhow, anyone any idea what it would cost?

/dl

The logo is excellent... look at the publicity and public interest it has generated.

I reckon it's crap on purpose.

However, as Bill Hicks said.. "If you are in marketing, kill youself"

Bravo

Reading the Times this morning while waiting to get my hair cut, I read that the logo took a year and was designed by a committee.
David - The Nike Swoosh was designed by Carolyn Davidson in 1971 for $35.
Food for thought, huh?!

Lloyds TSB are signed up as the first official partner of London 2012. Cost is reported to be £80m. That's an exclusive for the banking category. Add VISA, Nike, Coke for each of their respective categories at probably more than that each.

Pure class:

http://www.theregister.co.uk/2007/06/04/bbc_olympics_cx/

quote:

Originally posted by Nigel Cavendish:
Banksy has much to answer for...

Banksy is subtle and witty, something you could never accuse this designer of being.

quote:

Originally posted by rupert bear:

quote:

Originally posted by Nigel Cavendish:
Banksy has much to answer for...

Banksy is subtle and witty...

Erm, lost me there...

I was the product manager of a product that had 5 sub products and the chosen design for the box had five rings on it. The company design gurus went ballistic in case the blessed Olympic logo was compromised. The cost of using the logo in a product (which one can do only for a limited period) is very high. And the Olympic organisation pursue illegal use of the logo very energetically.

See the rules here

Logo hysteria

Nice to see that they are spending our money wisely. Has the graphic designer who came up with this taken early retirement yet as he should be able to on the proceeds.

Stunningly bad.

quote:

I'm not a graphic designer but....

Actually, suddenly everyone is.

quote:

quote:
I'm not a graphic designer but....



Actually, suddenly everyone is.

Do you have to be a piano player to know if some hits a bum note?

... and why is the new logo / brand / whatever presented five years ahead of the actual games. A couple of years I could understand, but five years.

Yes, I know it is to do with sponsorship etc. that is supposedly necessary to fund the games. I for one would be very interested in having a look over the budget. Where is all the money going?

/dl