Surviving the recession - naim finance?
Posted by: teabelly on 02 January 2009
In a recession people don't like to pay out big chunks of money for things. But what if you persuade them to pay out regular and small monthly chunks so they can have what they want now? If you back it up with payment insurance so if the worst happens they won't be any worse off would it be a good way of surviving the recession?
The finance could work like car PCP with a guaranteed future value ie trade in against an upgrade or a straight replacement. If people have a clear upgrade path up to hifi nirvana in easily affordable and regular payments would they be more likely to take it than if they had to pay out big chunks in one go?
I suppose purists would argue that you are merely encouraging riff-raff to buy naim as if you can't afford to cough up £3k for a cdx2 without flinching you should probably go buy a cheapo cyrus instead
I know there is a moral argument against using finance for non appreciating assets but in difficult times is it not more sensible to save jobs by using credit rather than having people give up on buying anything and sending more people into the dole queue?
Is a credit based ownership scheme a crazy idea?
The finance could work like car PCP with a guaranteed future value ie trade in against an upgrade or a straight replacement. If people have a clear upgrade path up to hifi nirvana in easily affordable and regular payments would they be more likely to take it than if they had to pay out big chunks in one go?
I suppose purists would argue that you are merely encouraging riff-raff to buy naim as if you can't afford to cough up £3k for a cdx2 without flinching you should probably go buy a cheapo cyrus instead
I know there is a moral argument against using finance for non appreciating assets but in difficult times is it not more sensible to save jobs by using credit rather than having people give up on buying anything and sending more people into the dole queue?
Is a credit based ownership scheme a crazy idea?