The most boring ad ever made? (Leica)
Posted by: DIL on 01 May 2014
I like it.
Still won't buy one though.
I found it quite engaging at first...until about 8 minutes into it, then it became a little irritating as I kept thinking the technician was not sanding with a level hand.
A very niece piece of aluminium though.
Jason.
It's pretty dull at that length. However, having had the privilege to hold one of these beauties... my God, it feels fantastic in the hand. A typically lovely piece of Leica craftsmanship.
If I had the dosh I would buy one as a compact backup to my M9. The two new T lenses - I only had the chance to try the Vario-Elmar T 18-56mm f/3.5-5.6 ASPH (the best CSC lens I have ever come across, even with the crop factor) - this could be a world-beater for the well-heeled punter looking for an elegant compact. The touch screen and monitor are stunning. Compared to the hopeless X Vario, this is a great - if expensive - camera. Nice one Leica.
The music spoils it.
Got people talking about Leica though hasn't it..?
They do make very good binocs
What a load of nonsense. That's the pathetic image Leica portrays and mugs fall for it. Pah!
Yes their binos are excellent.
Curious isn't it. In this age where machine manufacture can achieve levels of perfection previously unheard of we now almost fetishise the 'handmade' process. This applies not just to consumer items like cameras etc but also food and many other items. I am not immune; owning an Italian bicycle which is made by an old bloke with a file and a welding torch, and bears the slight imperfections to prove it.
In decades gone by we desired the products of the machine age. My old car was definitely built by a seventies lout with a hammer and screwdriver. If only they'd had robots then....
I guess we want to pay for exclusivity and some sort of connection to the person who made our camera/bike/loaf of bread but in truth machines can do it all-and generally better. And definitely cheaper!
Bruce
Mr Daniels the watch maker used to say that you could always see small imperfections in a machine made item. To get a perfect peice required handwork - many many hours and at great expense - but handwork can give you better quality ultimately. It is just that machines give you very good quality cheaply.
A machine can produce the finest quality. It is a question of how well engineered and specified. Not many computer chips are made by hand....
A machine can produce things smaller than a human can - e.g. silicon chips. However, for example, hand sewing produces more even results than a machine. I don't think you understand how much work/time it takes to give a perfect finish.
Look at a machine made watch assembly under a microscope such as a Rolex or an Omega and compare it with a Daniels or Smith handmade watch costing maybe £200k and taking 2 years to fabricate and I think you would be surprised how rough the machine made part looks.