Jack Whites "Ultra LP" Gimmick?

Posted by: Dreadatthecontrols on 22 May 2014

I am a fan of Jack White and have just seen the following description of his forthcoming new vinyl. I am wondering how a conventional turntable tonearm is expected to play this!! Hidden tracks under the centre label and side A that plays from the centre out! Why?

Lazaretto inhabits an exciting place in White's expansive discography as the follow-up to 2012's gold-certified international #1 Blunderbuss. 'ultra' lp includes: 2 vinyl-only hidden tracks hidden beneath the center labels,1 hidden track plays at 78 RPM, one plays at 45 RPM, making this a 3-speed record. Side A plays from the inside out. Dual-groove technology: plays an electric or acoustic intro for "Just One Drink" depending on where needle is dropped. The grooves meet for the body of the song. Matte finish on Side B, giving the appearance of an un-played 78 RPM record. Both sides end with locked grooves. Vinyl pressed in seldom-used flat-edged format Dead wax area on Side A contains a hand-etched hologram by Tristan Duke of Infinity Light Science, the first of its kind on a vinyl record Absolutely zero compression used during recording, mixing and mastering. Different running order from the CD version.
Here's the complete list of features on the ULTRA LP:

180 gram vinyl
Two vinyl-only hidden tracks hidden beneath the center labels
One hidden track plays at 78 RPM and one plays at 45 RPM, making this a three-speed record
Side A plays from the inside out
Dual-groove technology: plays an electric or acoustic intro for "Just One Drink" depending on where needle is dropped; the grooves meet for the body of the song
Matte finish on Side B, giving the appearance of an unplayed 78 RPM record
Both sides end with locked grooves
Vinyl pressed in seldom-used flat-edged format
Dead wax area on Side A contains a hand-etched hologram by Tristan Duke of Infinity Light Science, the first of its kind on a vinyl record
Absolutely zero compression used during recording, mixing and mastering
Different running order from the CD/digital version
Utilizes some mixes different from those used on CD/digital versions

Posted on: 22 May 2014 by sheffieldgraham

See a previous post ;

click here : https://forums.naimaudio.com/topic/jack-white-what-the

Posted on: 22 May 2014 by Occean

There is a great youtube video on this - you just can't get this kind of fun on a digital download. Gimmick, yes but the whole thing make me smile

Posted on: 23 May 2014 by Dreadatthecontrols

Thanks Graham,

I didnt realise this was already a thread so I have continued my rant over there

Originally Posted by sheffieldgraham:

See a previous post ;

click here : https://forums.naimaudio.com/topic/jack-white-what-the

Posted on: 29 May 2014 by Big Bill

Vinyl 'collectors' and I don't mean vinyl enthusiasts, will buy this they won't play it but store it in a cupboard in the hope that it is worth dosh in the future.

Is that stupid woman still on the drums on this? Anyone who thinks Ringo Star was a rubbish drummer (he probably was btw) should watch and listen to that woman play. Oh boy she is the worst I have ever seen.

Posted on: 12 June 2014 by BillK

Originally Posted by Big Bill:

Vinyl 'collectors' and I don't mean vinyl enthusiasts, will buy this they won't play it but store it in a cupboard in the hope that it is worth dosh in the future.

If you are referring to Meg, you are talking b******s!!