Mac OS user here:
Have you followed the upload instructions that come with the upgrade package to the letter?
Do you have access to a different mini-USB cable to try?
Adam
Thanks Adam. I have followed it through (several times). I even expectantly watched the YouTube Updating Firmware video until it rather unhelpfully says Mac installation will differ ... and then ends ! I have tried another cable with no different result, past some wooziness after smashing my head trying to get access to the tiny, inconveniently placed mini-USB port.