Welcome, Charlie, and congratulations on what must be a dream role. As someone who has spent nearly 20 years in marketing (across a whole spectrum of industries), may I express a personal hope that you leave all of that knowledge at the door of your new office.
Naim does not require increased customer 'engagement', re-branding (again), logo updates, increased channels, 'content stickiness', KPIs, mission statements, vision statements, clickbait ad-buys, PR stunts, celebrity endorsements, marketing emails, magazines, Snapchat or YouTube accounts or anything even vaguely of that ilk.
Engagement = repetitively annoying a customer. I'm not 'engaged' with my supplier of lavatory paper. I'm barely engaged to my fiancee.
Re-branding = confusing a customer for no reason other than to have 'achieved' something.
Logo updates - pointless, it's already 'iconic'.
Increased channels = 14 years olds don't buy NAP250s. And, after Brexit, won't be able to until about 2065
KPIs - provide an excuse for conspicuous activity by middle management and utterly obscure the principle purpose.
Mission statements = lying to people who know that you're lying and, consequently, admire you less for it.
Vision statements = lying plus misunderstood Buddhism to mitigate the above.
Celebrity endorsements - maybe get Dmitry Medvedev?
HTML emails - these became spam in 2006.
I could go on but Dmitry would un-friend me on Snapchat and I value him as a deliciously irreverent content provider.
Naim works because it makes unique-sounding equipment and is resolutely un-modish. I'd get behind the long-standing employees and conspicuously value what they bring.
Those are the qualities that distinguish the company and ones that I encourage you to get behind.
I wish you all the very best in those endeavours.
PS: Focal speakers sound like a washing machine having a nervous breakdown in a train station.
Love and smooches,